Crate and Barrel deploys Firstlogic's Information Quality Suite
Laptop Battery By WTN News • 07/27/05 La Crosse, Wis. - Firstlogic, Inc., a provider of enterprise information quality solutions, announced Wednesday that Crate and Barrel housewares retailer has deployed Firstlogic's Information Quality Suite to manage the data quality in its new customer management system initiative.
The company is using Firstlogic's software suite to achieve data quality in all aspects of its sales and communications channels where customer and product data flows.The system will allow Crate and Barrel to create and maintain a single view of each customer, enabling the company to better analyze sales data, market more effectively, and promote life-long relationships with its most valuable customers, Firstlogic reported.
The Firstlogic solution is being utilized in both real-time and batch across the sales channels, as well as the company's extraction, transformation and loading (ETL) process flow.All customer data is passing through Firstlogic's Information Quality Suite before being loaded into Crate and Barrel's IBM AS/400-based customer management system.
Crate and Barrel, headquartered in Northbrook, Ill., has grown from a single storefront in 1962 to an operation that includes more than 100 stores in 23 markets.Its first Wisconsin store will open this fall at Mayfair Mall in suburban Milwaukee.
Firstlogic earlier this week announced the availability of a web-services architected address validation adapter for the Oracle E-Business Suite. With Firstlogic's IQ8 address validation adapter for Oracle E-Business Suite, organizations can ensure accurate address information within their Oracle applications, the company reported.
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