Digital River Extends E-Commerce Solution with Fully-Integrated
Web Analytics
The company acquires Fireclick, Inc. and opens market
opportunities among online retailers
MINNEAPOLIS--(
BUSINESS WIRE)--June 2, 2004--
Laptop Battery Digital River, Inc. (Nasdaq:DRIV), a global leader in e-commerce
outsourcing, today announced that it has extended its e-commerce
solution through the acquisition of a world-class, Web analytics
service. The new service offers online merchants easy-to-use tools
designed to help improve their operating results, including
real-time and historical click stream analysis, path and campaign
analysis, detailed merchandising reports and result comparisons to
other online
businesses. The service, which
will be delivered as a fully integrated part of Digital River's
e-commerce platform, also provides daily comparisons of online
traffic, conversions, orders, revenue, abandons and site
performance.
"We believe this technology acquisition will increase the depth of
online site analysis that can be performed by companies using our
e-commerce solution," said Joel Ronning, Digital River's CEO. "Our
clients will have access to advanced analysis tools used by some of
the world's leading online retailers. The comprehensive solution
will give our clients the capacity to tightly integrate traffic,
commerce and customer data in order to understand end-to-end
shopper behavior and ultimately drive incremental revenues."
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Thinkpad Digital River obtained the new offering through its acquisition
of Fireclick, Inc., a leading provider of Web-analysis solutions
for online retailers. Under the terms of the agreement, Digital
River paid $7.5 million in cash. The agreement also provides
Fireclick the opportunity for an earn-out based on Digital River
achieving certain revenue and profitability targets attributable to
Fireclick over the course of the three years following the closing
of the acquisition. Digital River expects the acquisition to be
accretive to earnings in the near term. Other terms of the
transaction were not disclosed.
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Microsoft The Fireclick business will continue to operate out of its
current location in Mountain View, California, delivering its
technology not only as a fully integrated part of Digital River's
e-commerce suite, but also on a stand-alone basis. The combined
strengths of the companies offer benefits to the clients of Digital
River and Fireclick as well as the larger marketplace.
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Laptop Computers "This acquisition is consistent with our commitment to deliver a
superior end-to-end e-commerce solution," said Ronning. "By
combining Fireclick's industry-leading analytics system, integrated
data warehousing capabilities and sophisticated analytics reporting
with Digital River's world-class e-commerce suite, we believe our
combined organizations can offer the market one of the most
comprehensive suites of e-commerce, e-marketing and analytics
services. We look forward to working with Fireclick and its clients
to enhance our e-commerce service suite and expand our presence
among online retailers."
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Laptop Computer "By becoming part of an established, profitable, publicly-traded
company, we believe we can deliver even more benefits and growth
opportunities for our clients' online businesses," said Ram
Srinivasan, Fireclick's president and CEO. "As a result of the
acquisition, Fireclick customers now will have access to a single
vendor solution for a comprehensive range of e-commerce needs. In
the meantime, we will continue to provide them the same level of
service and innovation that they have come to expect, including
updates, enhancements and customer support."
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Desktop Computer Fireclick is already assisting over 300 Web sites of all sizes
and in diverse industries to improve their operating performance
and achieve online success. Current customers include leading
retailers, such as Lillian Vernon, Guess, RadioShack, Skechers, Ann
Taylor, Patagonia and Venus Swimwear.
Notebooks About Fireclick
Lenovo Based in Mountain View, CA, Digital River's Fireclick division
provides a comprehensive yet easy-to-use Web analytics solution
that enables online businesses to improve overall operating
results. By providing e-businesses with real-time actionable
information about their customers, the Fireclick application
service helps create a better experience for site visitors. Online
businesses are rewarded with more site traffic, increased revenue
and greater profit. Visit Fireclick's Web site at
www.fireclick.com.
Hard Drive About Digital River, Inc.
Travelstar Digital River, Inc., a global leader in e-commerce outsourcing,
builds and manages online businesses for nearly 35,000 companies
worldwide. Its e-commerce solution and infrastructure are designed
to help companies of all sizes maximize online revenues as well as
cut the costs and reduce the risks associated with running an
e-commerce operation. The Digital River(R) international e-commerce
suite includes site development and hosting, order management,
fraud prevention, site merchandising, reporting and analytics,
product fulfillment, e-marketing and multi-lingual customer
service. Digital River's clients include 3M, ACT!, Autodesk,
H&R Block, Motorola, Novell, Staples.com and Symantec.
Gateway Founded in 1994, Digital River is headquartered in Minneapolis
with offices throughout the United States and in Europe. For more
details about Digital River, visit the corporate Web site at
www.digitalriver.com or call 952-253-1234.
Laptop Parts Forward-Looking Statements
Software In addition to the historical information contained herein, this
press release contains forward-looking statements, including
statements regarding the Company's, and the combined companies',
anticipated future performance, including the ability of the
combined companies to increase the depth of online site analysis,
provide access to advanced analysis tools and offer benefits to the
clients of the combined companies as well as the larger
marketplace, including comprehensive suites of e-commerce,
e-marketing and analytics services, as well as statements
containing the
words, "believes,"
"anticipates," "expects," and similar words. Such
forward-looking statements involve known and unknown risks,
uncertainties and other factors which may cause the actual
results, performance or achievements of the Company, or industry
results, to differ materially from any future results,
performance or achievements expressed or implied by such
forward-looking statements. Such factors include, among others:
the Company's limited operating history and variability of
operating results; competition in the electronic commerce
market; the ability of the combined companies to successfully
offer the market comprehensive suites of e-commerce, e-marketing
and analytics services and market acceptance of such offerings,
and other risk factors referenced in the Company's public
filings with the Securities and Exchange Commission.
Hard Drives Digital River and Fireclick are registered trademarks of Digital
River, Inc. All other company and product names are trademarks,
registrations or copyrights of their respective owners.
Electronics Contacts
Canon
Digital River, Inc., Minneapolis
Media Contact:
Gerri Dyrek, 952-253-8396
publicrelations@digitalriver.com
or
Investor Relations Contact:
Al Galgano, 952-253-8406
investorrelations@digitalriver.com
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