A new shopping complex in Ohio will try to combine the convenience of online stores with the hands-on experience of browsing at a mall.
Laptop Battery Sometime near the end of 2006, the complex, called Epicenter, is scheduled to open in Columbus at the Polaris Fashion Place. The nucleus of Epicenter will consist of two parts - the Buypod, a hand-held electronic device, and electronic kiosks located throughout the mall.
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Thinkpad Under the concept, customers will enter the mall and register their credit card information, which will then be put into their Buypods. As customers browse merchandise, they can use their Buypod - which, as the name suggests, looks something like an Apple iPod - to scan the labels of items they want to buy.
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Microsoft Although a small number of items will available to take home, most orders will be sent directly to the warehouse, where they will be filled and shipped. The electronic kiosks will print receipts and can be used to cancel orders, if needed.
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Laptop Computers According to Anthony Lee, Epicenter's chief executive, Internet and catalogue retailers can use Epicenter to establish a place where their customers can feel, and in some cases try on, merchandise. The Epicenter design also offers the low overhead and reduced need for sales staff that online and catalogue retailers are accustomed to. Mr. Lee would not reveal the names of the "small" number of retailers who had signed up for Epicenter, but he said that "interest runs very high."
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Laptop Computer Sheldon Gordon, chairman of Gordon Group Holdings, which developed the mall, said that he saw Epicenter as "a merger of Internet capabilities with traditional retailing."
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Desktop Computer "I started to realize that department stores were going out of business and merging, and a lot of space is becoming available," he said when asked about the origins of the new concept.
Notebooks Yet the trend toward time-efficient shopping layouts appears to be a reflection of the needs of the customer as well as the result of vacant spaces.
Lenovo "Today's consumer demands convenience with specificity, instant gratification and minimal effort," said John D. Morris, a senior retail analyst at Harris Nesbitt. "We're a time-starved, demand-driven society."
Hard Drive Mr. Gordon says that malls like Epicenter are the future of retailing, while Mr. Morris suggests that Epicenter represents "another chapter in the evolution of the mall as a form of entertainment."
Travelstar Mr. Gordon said his company has plans to open 10 more Epicenters across the United States, including locations in New Jersey and New York, and to expand internationally.
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