Marketocracy Improves Sales and Marketing Effectiveness with Eloqua
Leading Investment Research and Management Company Uses the Web and Eloqua to Automate Sales and Marketing Process
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TORONTO--(BUSINESS WIRE)--July 20, 2004-- It is very difficult to convince someone to trust an innovative investment approach. It is even more difficult to try to convince 5,000 people a week to trust. That is what Marketocracy, an investment research and management firm whose mission is to generate investment products by finding the best investors in the world and then to track, analyze, and rank their trading activity, has been doing with the help of marketing automation solutions and services from Eloqua Corporation. Eloqua's Marketing Conversion Enterprise Edition (EE), including the award-winning Program Builder, automates and personalizes the marketing and sales process for Marketocracy's research products and services.
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"Eloqua paid for itself by helping us evaluate the effectiveness of our advertising campaigns, allowing us to cancel those that were ineffective and focus on the ones that worked," said Mark Taguchi, Chief Marketing Officer at Marketocracy. "Eloqua then gave us the ability to cost-effectively take hundreds of people through a 'virtual tour' of the features of Marketocracy membership on how to become a better investor, personalizing the pace and depth of the tour. Eloqua also provided us with a way to take thousands of people through the sales process for our premium research products, e.g., Stock Alerts."
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Marketocracy uses Eloqua's Marketing Conversion EE both for its automation capabilities as well as in-depth, real-time analysis and reporting. Initial efforts focused on sending and tracking email campaigns. Integration with advertising and marketing campaigns quickly followed, and the successful combination of automation and analysis has encouraged Marketocracy to take advantage of Eloqua's Program Builder to build a sophisticated self-paced, online tutorial program that allows the end user to adjust the type of information and frequency of emails they receive.
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"The ability to track the success of a marketing program and distribute and re-allocate costs is an important capability for enterprises," said Mark Organ, CEO of Eloqua. "Marketing Conversion Enterprise Edition has improved the way Marketocracy's leads are driven by tracking all marketing programs and efforts, and provided them with an innovative and real-time way to cross-sell their products and services. Eloqua helps companies better leverage their sales lead data by adding real-time data about marketing programs and prospect behavior, and enables companies to use the web as an interactive sales channel."
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The award-winning Eloqua Conversion Suite(TM) is designed to deploy quickly and easily, and is comprised of four hosted modules: Marketing Conversion, which enables marketers to track online and offline campaigns in real-time; Sales Conversion, which provides sales professionals with real-time prospect behavior and interest data, and digital collateral distribution capabilities; Site Conversion, which offers website traffic analytics and web-based chat; and Hypersite, which creates individual, profile-driven website content for customers and prospects. To meet the demands of larger organizations, Eloqua offers Conversion Suite Enterprise Edition, an advanced solution that unifies all the Conversion Suite modules along with enterprise applications such as CRM. This comprehensive suite bridges departmental boundaries and enables your marketing and sales departments to work in unison.
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About Eloqua Corporation
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Founded in 1999, Eloqua Corporation is a leading provider of marketing and sales automation solutions and services for businesses demanding measurable and repeatable revenue increases from otherwise static customer data. Eloqua's award-winning technology platform enables sales and marketing organizations to maximize their efforts, acquire and build effective relationships with customers and prospects, and embrace the full power of customer relationship management (CRM) applications. For more information, please visit www.eloqua.com or dial 866-FAST-ROI (327-8764).
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About Marketocracy
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Marketocracy Data Services is a research company whose mission is to find the best investors in the world and then track, analyze, and evaluate their trading activity. The company's affiliate, Marketocracy Capital Management, is the investment advisor for the Marketocracy family of mutual funds and uses the research generated by Marketocracy Data Services.
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Contacts
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Antenna Group (for Eloqua Corp.)
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Rachelle Marquez-Santos, 415-977-1911
rachelle@antennagroup.com
