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Creator of Instant Messaging Launches Dotomi Direct Messaging - A New One-to-One Communication Channel Between Marketers And Consumers

Identified By AD:TECH As One of the Hot Companies to Watch in Interactive Marketing, CEO John Federman Introduces Dotomi Direct Messaging

Boston, MA - May 24, 2004 - Dotomi, an online customer retention leader in one-to-one messaging between marketers and consumers, announced today that President and CEO John Federman will present Dotomi Direct Messaging at the AD:TECH conference in San Francisco on Monday, May 24, 2004. The presentation will be part of the "Slow Balls and Fast Pitches" session, a showcase for the industry's most innovative companies to introduce their solutions to the marketplace.
Dotomi Direct Messaging transforms the relationship between marketers and consumers by opening a one-to-one messaging channel through banner ad real-estate. Dotomi's solution elevates the traditional ad banner space to a personal messaging opportunity, empowering marketers to engage in direct ongoing dialogue with the consumer. By delivering a personal, timely and relevant message that caters to what the consumer has opted in for, Dotomi Direct Messaging breathes new life into a marketer's data.

Laptop Battery As a result, marketers can build on the affinity of their brand, increase customer retention and enhance their ability to cross-sell and up-sell by replacing irrelevant messages with personal ones. With Dotomi Direct Messaging, Consumers Rule!. Similar to the benefits of Instant Messaging, consumers now have a permission-based and relevant way to communicate directly with their favorite marketers.

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Thinkpad "Dotomi is pioneering a method of consumer outreach that allows marketers to give their customers the information they want, when they want it and how they want to get it by placing the control in the consumer's hands, while adhering to the most stringent privacy policies," said John Federman, President and CEO of Dotomi. "We are excited to present Dotomi Direct Messaging at AD:TECH and feel confident that the market will embrace our solution and the extraordinary value it provides."

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Microsoft The Company conducted a successful pilot launch of Dotomi Direct Messaging last March in Israel, and the service rapidly grew in popularity and currently serves ads from 65 top-tier marketers on 95 percent of the local publishers. The results were astounding and revealed that Dotomi Direct Messaging campaigns generated between seven and thirteen percent click-through rates, or 1,000 to 3,000 percent better results than conventional banner ads.

Laptop Computers "In founding Dotomi and developing Direct Messaging, we have succeeded in solving the same communication problems that plagued the Internet before Instant Messaging," said Yair Goldfinger, who created Instant Messaging and currently serves as Co-founder and Chief Technology Officer at Dotomi. "Instant Messaging delivered timely, permission-based and personal communication to Web surfers the way they wanted it, and Dotomi simply transferred that methodology into the online marketing space. The result is a true customer relationship established between marketers and consumers that enormously benefits all parties by avoiding irrelevant content."

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Laptop Computer Because messages are sent only after a consumer opts in, the focus of Dotomi Direct Messaging is to help companies improve customer retention and up-sell to their current customer base. Dotomi provides a reliable outlet for marketers to compile data and turn it into personal relationships with their customers. Dotomi Direct Messaging is also privacy-compliant, so the consumer will never receive an unsolicited message and is further empowered by the ability to interact with the banner ad to tailor future messages to their preference.

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Desktop Computer "I love Dotomi because it adds value," said Esther Dyson, Dotomi Advisor and Editor at Large of CNET Networks. "It makes the Web screen space more valuable both to the user and to the site-owner. Dotomi Direct Messaging also manages to reach customers directly and one-to-one at a time when e-mail is losing its appeal."

Notebooks In addition to consumers and marketers, online publishers also benefit from Dotomi Direct Messaging by providing a more dynamic user experience, building loyalty to their site and drawing more attention to their banner real-estate by delivering better results for the publisher's own advertisers.

Lenovo To learn more about the Company, Dotomi Direct Messaging and to see a demo, please visit their Web site at www.dotomi.com.

Hard Drive About Dotomi
Founded by the creator of Instant Messaging, Dotomi changes the way marketers communicate with their customers by creating a one-to-one messaging channel on the Web. Dotomi Direct Messaging transforms traditional ad banner space into a personal message window, which empowers marketers with the ability to deliver personal, timely and relevant content to individual consumers. Dotomi is pioneering this new form of consumer outreach - leveraging the power of consumer opt-in via banner ad real-estate. Since Dotomi's launch in March 2003 in Israel, the Company established over 350,000 distinct "points of permission" with some of the largest corporations in Israel, such as: American Express, Blockbuster, Tower Records, Meridian Hotels and iBooks, and is currently the only company offering this level of one-to-one marketing in the ad banner space. Dotomi is privately held, with headquarters in Boston and offices in New York and Tel Aviv.

Travelstar Contacts:
Mike Manning
Connors Communications
212-798-1418
mike@connors.com

Gateway Joanna Watson
Dotomi
617-399-5000, x203
joanna.watson@dotomi.com

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