Cheapflights turns to Percussion software
Laptop Battery Cheapflights has chosen Percussion Software's enterprise content management solution Rhythmyx to improve the timing and delivery of content such as resort information and special timed offers.
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Thinkpad Rhythmyx will be used for the company's travel price search and comparison sites in the USA and in the UK which publish over one million flight, holiday and accommodation deals from over 500 travel partners and which each month are accessed by 5.25 million unique global users.
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Microsoft Cheapflights' custom data management system identifies and sorts up to 15 million deals a day from its travel industry advertising partners and is able to present the best and up-to-the-minute offers to its users.
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Laptop Computers Rhythmyx will allow Cheapflights' users to make more informed decisions about those search results by presenting additional information linked to those results, including resort information.
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Laptop Computer Milenko Beslic, Head of Technology (USA), Cheapflights, said, "We are always looking for ways to improve user experience. The delivery of additional content to Cheapflights' users to help them make more informed decisions will certainly help build traffic still further as well as loyalty. This will ultimately increase our revenues by driving even more highly qualified leads to our travel advertising partners as well as enhancing loyalty from both users and advertising partners."
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Desktop Computer Much of the additional content that will be made available will be used throughout all the company's Web sites and controlled via the Rhythmyx solution.
Notebooks Rhythmyx will be used to control the delivery of commercially sensitive and time critical content such as special flight or hotel offers which coincide with key calendar dates.
Lenovo A robust ECM solution, Rhythmyx manages web content, documents, digital assets, portal content and scanned images.
Hard Drive The solution offers rich functionality out-of-the-box, allowing customization to be focused on meeting specific needs, and easy ongoing administration by IT staff.
Travelstar By delivering a range of pre-built application functionality through Rhythmyx FastForward for Web Content Management (WCM), Rhythmyx allows organizations to implement the functionality they need today while ensuring that they can meet tomorrow's needs with an extensible, standards-based architecture.
Gateway With the industry's only De-Coupled DeliveryT architecture, Intelligent Relationships and Active Assembly, Rhythmyx solves the key content management challenges of enabling true content reuse and cost-effective multi-channel delivery.
Laptop Parts Milenko Beslic continued, "After an exhaustive consideration of our options we concluded that Rhythmyx offered us the very best solution. Rhythmyx's De-Coupled Delivery architecture and use of XML standards allowed us to leverage our existing technology so deployment time and resource utilization was much improved. The advanced workflow management and integration with standard word processing applications were also a key selling point for our editorial teams."
Software Rhythmyx offers Cheapflights a scaleable content management system enabling it to track and streamline the content authorization processes through Rhythmyx's audit trails and workflow capabilities.
Hard Drives The software's De-Coupled Delivery architecture, which separates the management of content from the content delivery environment, allows the content to be published to the company's multiple sites.
Electronics Barry Reynolds, CEO, Percussion Software, said, "Cheapflights is purely a web-based business and customer experience is just as important as providing great offers. Providing supporting content at the right time and place is key to helping Cheapflights' users to decide on a particular deal or to inspire them to book a further hotel or flight. Rhythymx will help Cheapflights to continue its strong growth performance by providing more travel information and choices for its millions of users."
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