Title: Top Ten Ways to Increase Visibility for your Coaching
Business
Author: Judy Cullins
Copyright 2005. All Rights Reserved.
Laptop Battery Bio: Judy Cullins, 20-year Book and Internet
Marketing Coach works with small
business people who want to make a difference in people's lives,
build their credibility and clients, and make a consistent
life-long income. Author of 10 eBooks including Write your eBook
or Other Short Book Fast, Ten Non-Techie Ways to Market Your
Book Online, The Fast and Cheap Way to Explode Targeted Web
Traffic, and Power Writing for Web Sites That Sell, she offers
free help through her 2 monthly ezines, "The BookCoach Says...,"
"Business Tip of the Month," and blog Q & A at
http://www.bookcoaching.com/opt-in.shtml and over 185 free
articles. Email her at Judy@bookcoaching.com.
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Author Contact Email: Judy@BookCoaching.com
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Microsoft Category: Coaching / Top Ten
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Description: What everybody
wants. Consistent, full-load clients. You can reach this goal by
creating the following then ways to get your service more
visible. Just think of the time you put into your training and
refining your skills for coaching. When you realize that only
marketing and promotion attracts new clients to you, isn't that
what you need to do now?
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Desktop Computer Words: 674
Notebooks Thanks,
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Lenovo P.S. To receive a complete list of over 185
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=============
Hard Drive Top Ten Ways to Increase Visibility for your Coaching
Business
Judy Cullins ©2005 All Rights Reserved.
Travelstar What everybody wants. Consistent, full-load clients. You can
reach this goal by creating the following then ways to get your
service more visible.
- Know your business defining statement. Have this short sound
bite ready to use at networking meetings. Like an elevator speech,
you must send a clear message of who you are, what your business
does and the benefits of it.
- Power up your signature file. Does it inspire your reader to
take action? Always include your contact information, a free offer
such as an ezine or special report. Make sure you put your defining
statement under your name. Potential clients don't care about the
initials after your name. They care what you can do for them.
Automate your signature file so it's on every email you send out-a
really soft way to sell yourself.
- Create a short and longer sales letter for your service. Send
out the one page version via email when you get an inquiry. Post
the longer 5-15 page version on your Web site with a link to an
order page or 800 number to make it easy for potential clients to
connect. Each sales letter should include benefit-driven headlines,
testimonials, and a guarantee.
- Write short tip and how to articles. Submit these as a
complimentary report to your email lists each two weeks. Leverage
the same article. Subscribe to five or so opt-in ezines in your
field. Then submit to them. These publishers want your original
information for their subscribers. When the subscribers read them
and like what you say, they will flock to your Web site.
- Write a talk about one aspect of your service. It can include
why your information is so important to your client's success, or a
client's story about a particular challenge, and how you solved it.
One client wrote a book and talk on coaching mastery and shared how
coaches can let go of their own agenda to be a better coach.
- Present mini one-hour talks to local organizations in your
city. Sell your self, service, or book from the platform. Always
collect the audience's email addresses via an offer for your free
ezine or a free report.
- Create an ezine to stay in touch with your clients. Besides
giving useful information such as how to tips, resources, and your
special message, include an opportunity to buy one of your
products, a group coaching, or teleclass.
- Write a short print or eBook. You don't need to write and end
all, be all book. Today people want a short read. They don't have
time to read long books loaded with stories. They want their
information fast and easy-to-read. A book coach can help you make
each page of your book market itself as well as create compelling
chapters, well organized and well formatted. Knowing these will
make a much more saleable book that your clients read cover to
cover, then give you glowing testimonials.
- Choose two-to three favorite ways to market first. Put all of
your effort into these. Refine your ezine; gather a group of five
to ten articles, and a one-hour talk. Put as much time into
marketing as you have with training, reading, or research.
- Rewrite your Web site, especially the home page if you are not
attracting three-five new clients a month. Your Web visitors are
not attracted to sites that say, "Welcome," "My mission is..." or
"About me" such as a long bio. They want to know what's in it for
them and you must capture their interest within 10 seconds or they
will surf to another site. Your home page needs well-honed
headlines that lead to the sales letter for each product or
service.
Gateway Just think of the time you put into your training and refining
your skills for coaching. When you realize that only marketing and
promotion attracts new clients to you, isn't that what you need to
do now?
===============
Judy Cullins, 20-year Book and Internet Marketing Coach works with
small business people who want to make a difference in people's
lives, build their credibility and clients, and make a consistent
life-long income. Judy is author of 10 eBooks including Write your
eBook or Other Short Book Fast, Ten Non-Techie Ways to Market Your
Book Online, The Fast and Cheap Way to Explode Your Targeted Web
Traffic, and Power Writing for Web Sites That Sell. She offers free
help through her 2 monthly ezines, "The BookCoach Says...,"
"Business Tip of the Month," blog Q & A at www.bookcoaching.com
and over 185 free articles.
===============
Email her at Judy@bookcoaching.com.
Phone: 619/466-0622 -- Orders: 866/200-9743
Laptop Parts Judy Cullins, 20-year Book and Internet Marketing Coach works
with small business people who want to make a difference in
people's lives, build their credibility and clients, and make a
consistent life-long income. Author of 10 eBooks including "Write
your eBook Fast," "How to Market your Business on the Internet,"
and "Create your Web Site With Marketing Pizzazz," she offers free
help through her 2 monthly ezines, The Book Coach Says...and
Business Tip of the Month at
http://www.bookcoaching.com/opt-in.shtml and over 185 free
articles. Email her at mailto:Judy@bookcoaching.com
Software
Contact her at http://www.bookcoaching.com
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