Leading Agencies and Advertisers Push the Creative Envelope with Instant Streaming Video Expandable Ads to Generate Maximum Impact and Results Atlanta, GA November 10, 2004 EyeWonder, Inc., the leader in online video advertising, today announced increasing adoption and success of its Video Expandable ad format. This video ad format combines the attention-getting nature of in-banner instant streaming video with the ability to deliver expanded video, multiple video clips, side-by-side interactive elements and a wealth of additional branding or information opportunities. Advertisers and agencies are taking advantage of this format to generate maximum impact from limited space, while pushing the creative envelope. Recent campaign results clearly indicate that EyeWonders Video Expandable ad is outperforming other top rich media ad formats.
EyeWonders Video Expandable ad format is already the choice of several top advertisers, including The Coca-Cola Company, Cartoon Network, EA Games, New Line Cinema, Staples, and World Wrestling Entertainment (WWE). These clients are reporting rollover or expansion rates approaching 40%, and video replay rates of 5%-15% based upon the creative.
"EyeWonder's Video Expandable ad enabled us to turn a creative challenge showing video game feature enhancements into a huge creative opportunity, one that delivered tremendous results," says Jon Verna, Sr. Media Planner at Freestyle Interactive. "EyeWonder's video format enabled us to deliver two instant streaming videos, each in its own expanded window. Our ultimate success metric for this campaign was user interaction with the two videos. This is where EyeWonder really excels. From the millions of ads served, users played either or both of the videos an average of more than once per impression. Those are the kind of bottom line numbers that keep our clients very happy."
EyeWonders Video Expandable Ad format presents a number of opportunities for video. TV spots can be embedded in the banner itself; can be played from the expanded creative upon rollover, or both. The expanded video panel can also feature such interactive options as Downloads, Email Collection, Flash Design, Multiple Click-thrus, Polling, Video Zoom, and Zip Code Locator. Agencies and advertisers can use these features in any combination at no extra charge.
Our customers are doing great things with our Video Expandable ad and generating impressive results, reports Charlie Bragg, EyeWonders Executive Vice-President of Global Sales. The creative opportunities afforded by this format enable agencies to design ad units that powerfully get their message across with larger videos, additional information, enhanced interactivity, or all of the above. This goes way beyond merely branding. EyeWonders clients are using our Video Expandable ad to show-off product features, highlight product advantages, and even to drive traffic to retail outlets. Agencies know that the creative versatility and impact of
EyeWonders Video Expandable ad format is unrivalled, and have recently submitted two of their latest campaigns for national creative awards.
Just like EyeWonders other ad formats, the Video Expandable ad delivers video seamlessly to nearly all Internet-connected computers with no need for any media player download or upgrade. Video ads play instantly with no buffer or load time when a viewer arrives at a web page, and bandwidth detection and multiple bit rate encoding ensure the most optimized video experience for the end user available today online.
About EyeWonder
EyeWonder, Inc. is a leader in streaming video advertising and marketing on the Internet. The companys instant streaming video products and services enable agencies, advertisers and publishers to reach their widest possible online audiences with instant and effortless streaming video and audio ads and content. EyeWonder makes video the centerpiece of all of todays top interactive rich media ad formats, which include the Video Banner ad, Video Tabbed ad, Video Expandable ad, VideoStitial ad, In-Game Video ad and an exclusive line of video ads integrated into AOLs Instant Messaging clients, AIM and ICQ. EyeWonders Video Ad Network has grown to over 450 online publishers, including AOL and Yahoo!.
Founded in 1999, EyeWonder is privately held, with offices in Atlanta, New York, San Francisco and London. Fortune 500 customers utilizing EyeWonder solutions include, among others, America Online (AOL), Coca-Cola, Disney, General Motors, IBM, Intel, Microsoft, The New York Times, Paramount Studios and Sun Microsystems. More information on
EyeWonders video advertising and marketing solutions can be found at http://www.eyewonder.com/ .
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