Salesnet Launches New Advertising Campaign Featuring Interactive Sales Effectiveness Audit
Salesnet Offers Opportunity To Measure Sales Organization Against More Than 1,300 Others Through Established Industry Benchmark
BOSTON--(BUSINESS WIRE)--May 26, 2004--
Salesnet, the leading provider of online CRM software that drives sales effectiveness, today announced the beginning of a major effort to raise its brand awareness among mid-market and enterprise (MLE) companies with the launch of its Interactive Sales Effectiveness Audit marketing campaign. Unlike any advertising currently promoted in the on-demand CRM space, Salesnet's audit campaign offers high-impact value to its core audience, vice presidents of sales, by enabling them to quickly measure their sales teams' effectiveness against the industry standard.
"It's refreshing to see a company like Salesnet develop a marketing campaign that has elevated itself beyond a feature and functionality discussion and is instead focused on initiating a business level discussion with its prospects," said Tom Kucharvy, president and chief research officer at Summit Strategies. "It's a powerful call to action - benchmarking your company against in-depth industry research."
The Interactive Sales Effectiveness Audit campaign spotlights a series of depictions featuring businesspeople holding whiteboards that showcase critical metrics behind top sales goals and objectives. Whether it's forecasting accuracy, salesperson ramp-up, or time to close a deal, the campaign hits squarely on sales issues that are top of mind for those responsible for sales. Material for the campaign was culled from the landmark 2004 industry benchmark, Sales Effectiveness Insights - 2004 State of the Marketplace Review, published by independent research firm CSO Insights. This is the 10th anniversary edition of what has become the standard for evaluating how today's business-to-business sales teams are performing. The research is based on a survey of more than 1,300 organizations.
"This marketing campaign truly presents a unique approach to interacting with today's results-oriented VPs of sales," said Dan Starr, chief marketing officer at Salesnet. "By enabling these VPs to audit their own sales team's effectiveness against more than 1,300 others is a great step toward understanding weaknesses and strengths to better shape the overall success of their sales organization. Because Salesnet is unique in deeply focusing on improving sales effectiveness, the research fits hand-in-glove."
Salesnet's Interactive Sales Effectivness Audit marketing campaign advertisements will be featured in direct mail promotions, selected Viacom Outdoor media outlets, email and online newsletter sponsorships, and verticalized promotions for c-level executives in the hi-tech, telecom, financial services, and business services industries.
Salesnet's complimentary interactive sales audit is available at http://web.salesnet.com/sales_survey.asp?urh=pr_adv.LP_Survey.
About Salesnet
Salesnet, the leading provider of online CRM software that drives sales effectiveness, is focused on delivering solutions that empower companies to sell more effectively. Salesnet's hosted CRM solutions are proven alternatives to expensive, complex, packaged or premise-based CRM software. Organizations such as American Express Incentive Services, Birch Telecom, Software AG, Sovereign Bank (NYSE: SOV), Staples (NASDAQ: SPLS), and Tellabs use Salesnet to improve the efficiency, effectiveness, and profitability of global sales organizations. Salesnet's Guided Performance Selling (GPS) strategy leverages software-as-a-service, configuration-as-a-service(TM), and integration-as-a-service(TM), to offer products and services designed to drive the fastest return on investment (ROI) in the CRM industry. Salesnet, headquartered in Boston, provides additional information on its products and services at www.salesnet.com/sp/e.asp?id=144.
Contacts
Salesnet
Media Contacts:
Donna Parent, 617-350-0160
dparent@salesnet.com
or
PerkettPR
Heather Cabral, 415-384-0113
hcabral@perkettpr.com
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