The Retailers React To IL Bills
Laptop Battery You may have read the story GCA ran yesterday about Illinois governor Rod Blagojevich's plans to introduce legislation to make it a crime for retailers to sell explicit games to minors. Today, the industry is fighting back. The IEMA (Interactive Entertainment Merchants Association) issued a statement addressing what they have done voluntarily to restrict sales of M-rated games to minors as well as their opinion of Mr. Blagojevich's plans. The IEMA statement is as follows:
Attributable to: Hal Halpin, President, IEMA
Retail member companies of the IEMA (Interactive Entertainment Merchants Association) collectively account for approximately 85% of the $10B annual video game business in the United States. Last December (2003), member companies chose to voluntarily implement new carding policies and procedures at the store level in an effort to inhibit the sale of Mature-rated games to minors, and stated that they expected those new procedures to be in place by December 2004. Over the course of the past twelve months IEMA members have redoubled their efforts, investing in training of store-level staff, installing and promoting ratings awareness signage, and fundamentally changing the way in which they merchandise games. Our members recognized that they have a social duty, and met that obligation head-on, re-investing in their relationships with consumers. Sting operations performed two full months ahead of the IEMA's self-imposed deadline indicated a statistically-significant shift - a 20% year-on-year reduction, in retailers stemming the tide.
It is important to note that sting operations conducted with minors often presuppose several scientifically-challenged facts including: the minor's theoretical ability to drive him/herself to the locations where these stings are performed; the minor's hypothetical possession of the required $50 in disposable income, etc. Often, these stings are performed with severely flawed methodology and in locales which are not IEMA member companies, nor are they statistically-relevant in a broad-spectrum market share discussion.
Academic studies are conducted irregularly about a potential causal connection between observing violent media and effects in human behavior, to - at best - mixed results. What is clear is that industry self-regulation in identifying types and styles of games through the ratings system, and now a massive undertaking in inhibiting the sale of M-rated games to minors, is working - and those cumulative efforts are as effective, to a substantially-similar degree, as movie theatre owners, whom politicians are fond of holding up as the Gold Standard in this arena. Time and again parents have vocalized their interest in retaining responsibility for monitoring their children's entertainment consumption, and simply wish to be armed with appropriate education to that end. Similarly, each and every attempt at government intervention in this issue has failed due to the fact that industry self-regulation is working and the IEMA is committed to seeing it through.
More as it breaks.
According to the indictment, Jones would steal various IBM and Penguin computer servers from Verisign's warehouse in Virginia and sell them to Johnson. Johnson would then sell the servers to several individuals, who would sometimes place them for sale on eBay. As a result of this scheme, the indictment alleges that Jones and Johnson caused Verisign to lose more than $120, 000 worth of computer equipment. In the indictment, Jones and Johnson are charged in three counts with causing the interstate transportation of stolen property, namely IBM 330 and 335 servers, in violation of 18 U.S.C.
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