AD:TECH 2004 in San Francisco Sees Record Attendance
Dynamic Keynote Addresses and Exclusive Industry Predictions and News Kick Off Top Interactive Advertising and Marketing Event
SAN FRANCISCO--(BUSINESS WIRE)--May 25, 2004--
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AD:TECH San Francisco welcomed over 3,100 attendees and exhibitors on opening day and expects an additional 1,000 before the show concludes on Wednesday, May 26. Highlighted by forward-looking keynote addresses from major brand executives (Hewlett Packard, Samsung, Sony), industry forecasts, launches and announcements, AD:TECH attracted many of the industry's key interactive advertising and media players to the Palace Hotel this week. Today began with a compelling keynote presentation entitled, "Digital Darwinism," by Peter Weedfald, SVP, Strategic Marketing and New Media for Samsung Electronics. It was standing room only as Weedfald touted the Internet as "Darwin on speed" and the most powerful marketing medium in today's information economy.
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As part of the event's comprehensive conference program, AD:TECH delivered a general session focusing on the increasingly splintered and heterogeneous media environment. John Batelle, Visiting Professor, UC Berkeley, moderated Monday's "Advertising's Horizon" session, during which attendees heard from thought-leaders in the media and investment arenas share thoughts about what will happen with advertising and marketing in the near future. In addition, Dynamic Logic presented a custom study that analyzed the effectiveness of specific site categories and provided insight into the types of rich media ads that work best on various types of web sites.
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A new group dedicated to the promotion and legitimacy of word-of-mouth marketing and measurements was announced yesterday. The group is called the Word-of-Mouth Marketing Association, or WOMMA (www.womma.com), and is now soliciting interest from key stakeholders in the word-of-mouth industry. The association tentatively plans on announcing a steering committee at the upcoming AD:TECH Chicago event in July.
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"This year's AD:TECH San Francisco has exceeded our expectations with a 30% increase in attendance," said Joel Davis, president and CEO of JD Events, the producer of AD:TECH. "The interactive advertising and marketing sectors are booming - the level of excitement and attendance on our show floor is proof-positive. Playing host to record attendees, top technology and service providers, and a full schedule of conference presentations by advertising and marketing trend-setters, AD:TECH continues to be recognized as the premier event for the industry."
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The event, now entering its 9th year, is the industry's most comprehensive forum dedicated to the interactive advertising and marketing sectors. Exhibitors include industry giants such as America Online, Ask Jeeves, Overture and Google, to name just a few. Attendees and exhibitors alike praised AD:TECH for providing a well-attended and insightful forum for the industry.
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Later today, Disney Online will offer the results of an independent landmark study during a session entitled "Connecting with Moms Online." In addition, InsightExpress and MediaPost will offer exclusive research findings exploring consumer attitudes and opinions regarding PVRs and how Americans control their TV content. Tomorrow, Nielsen//NetRatings will offer a special research update to AD:TECH attendees illustrating the fact that interactive has begun to drive, rather than follow marketing programs.
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AD:TECH San Francisco continues through Wednesday, May 26, offering numerous presentations, interactive success stories, premier research findings, and demonstrations of interactive tools. The event will also feature a keynote presentation on Wednesday from Patrick Vogt, Senior Vice President and Senior General Manager of Sony Electronics.
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For listings of exhibitors, speakers, events and all conference offerings, visit www.ad-tech.com.
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About JD Events
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JD Events is dedicated to the creation of targeted and innovative industry-leading events that deliver results. The company brings together highly qualified buying audiences, education-rich content and high-level networking opportunities, all geared toward increasing business transactions in the markets it serves. JD Events produces the Travel Commerce Conference & Expo (TravelCom Expo), the Satellite Application Technology Conference & Expo (SATCON) and AD:TECH, the event for interactive marketing. For more information please visit www.jdevents.com.
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Contacts
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PAN Communications, Inc.
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Lisa Murray, 978-273-5968
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lmurray@pancomm.com
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Melanie Wilcox/Carrie Schuller, 978-474-1900
jdevents@pancomm.com
