Atlas OnePoint Announces Upgraded Online Search Marketing and
Management Features
Improved User Interface Will Save Clients Time and Improve
Results
Laptop Battery DENVER--(BUSINESS WIRE)--July 30, 2004--Atlas OnePoint (formerly
GO TOAST), a digital marketing management toolset provider
(www.AtlasOnePoint.com), and a division of Atlas DMT, today
announced a new user interface that is the direct result of an
extensive and ongoing Customer Involvement Project including
hundreds of customers.
"This new interface continues to push our online marketing
management tools to the forefront of the paid search industry,"
said Dave Carlson, president of Atlas OnePoint. "As a leading
solution for online marketers to manage all aspects of their
marketing campaigns, we are committed to improving our leadership
position in the global online marketing management marketplace and
today's news is further indication of our efforts."
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Thinkpad Atlas OnePoint recently unveiled their new user interface
featuring streamlined navigation including fewer, more intuitive
paths through the OnePoint Online Marketing Management Console, and
drop-down menus to facilitate quick movement from page-to-page, and
on-screen paths to enable the user to move quickly and easily
throughout the site.
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Microsoft OnePoint customers can now view detailed actionable data in a
ProfitBuilder(SM) ROI Conversion tracking report and with one
click, take the appropriate action to change their bidding strategy
or to increase ROI based on that data.
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Laptop Computer From one interface, online advertisers can manage thousands of
keywords and review, change and optimize their online marketing
campaigns simultaneously across 40 major domestic and international
pay-per-click search engines and comparison-shopping sites
including Yahoo!'s Overture, Google AdWords, FindWhat.com,
Shopping.com, BizRate, and Froogle.
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Desktop Computer "Atlas OnePoint continues to focus on providing solutions to
meet the unique needs of online marketers. In this case, we
received hundreds of pieces of feedback enabling our customers to
have direct input into what they want the tool to evolve into. We
have frequent and in-depth interactions with our customers, and
many of our enhancements are the direct result of those
interactions," Carlson said.
Notebooks Atlas OnePoint offers a free 14-day trial which can be accessed
at www.AtlasOnePoint.com.
Lenovo About Atlas OnePoint
Hard Drive Atlas OnePoint (www.AtlasOnePoint.com), formerly GO TOAST, is a
leading global provider of paid search management and optimization
tools and operates as part of Atlas DMT, LLC (www.atlasdmt.com).
Atlas OnePoint enables small and mid-tier online advertisers to
manage thousands of keywords and marketing campaigns simultaneously
across all major domestic and international search engines. It
optimizes clients' bids and positions in leading Internet
pay-per-click search engines, which saves clients time and money,
improves ROI and increases website traffic. Atlas OnePoint offers
Rules-Based Bidding(SM) along with exclusive conversion tracking
tools, comprehensive Web analytics, detailed e-mail status updates,
scheduling tools and custom campaign management. For more
information about Atlas OnePoint, visit www.AtlasOnePoint.com or
call 303-721-2925.
Travelstar About Atlas DMT
Gateway Atlas DMT (www.atlasdmt.com) is a marketing technology provider
and creator of the Atlas(TM) Digital Marketing Suite, the
industry's first fully integrated online campaign management
platform built by and for marketers. The Atlas Suite helps
advertising agencies and advertisers deliver efficient, profitable
digital marketing programs. The Suite manages online media
planning, buying, creative management, analysis and optimization,
and offers an integrated paid search management toolset. Atlas
Suite clients include Carat Interactive, OMDi, Euro RSCG Worldwide,
Tribal DDB, Foote, Cone & Belding, and ID Media. Atlas DMT
serves its clients from offices in Seattle, San Francisco, New
York, and London, delivering the industry's most complete service
and support. Atlas DMT is an operating unit of aQuantive, Inc
(Nasdaq:AQNT). Atlas DMT is a member of the NAI and adheres to the
NAI privacy principles that have been applauded by the FTC. These
principles are designed to help ensure Internet user privacy. For
more information about online data collection associated with ad
serving, including online preference marketing and an opportunity
to opt-out of the Atlas DMT cookie, go to:
www.networkadvertising.org.
Laptop Parts Contacts
Software
Atlas OnePoint
Bonnie Mauck, 303-721-2925 x4053
bonnie.mauck@atlasonepoint.com
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