24/7 Real Media Signs Ad Serving Agreement with Gigex, a Leading Video Game Provider, to Use Open AdStream Central
NEW YORK -- April 27, 2004 -- 24/7 Real Media, Inc. (Nasdaq: TFSM), a pioneer in interactive marketing and technology, today announced that Gigex, Inc., a leader in free hosted game downloads and consumer video game content, has selected Open AdStream Central as its exclusive ad serving solution for its destination sites, Gigex.com and Gamedaily.com, which connect with a network of more than 130 affiliated consumer and B2B sites and portals.
Gigex provides free consumer video game content including news, reviews, features and broadband demo and trailer downloads to millions of gamers without requiring P2P software, site registration or a paid subscription. Gigex has unrivaled experience promoting hundreds of major game titles for leading publishers including Atari, Disney Interactive, Electronic Arts, Konami, Microsoft, Sony Online, TakeTwo Interactive, THQ, UbiSoft, Vivendi Universal and others. Each month, it reaches more than 24 million gamers, of which the overwhelming majority are 14-to-34-year-old males.
Gigex chose Open AdStream Central as the company realized it required that its ad serving solution encompass flexibility, low cost and features that point to the future of advertising online.
Mark Friedler, CEO, Gigex, Inc., said, "We needed a solution that understood the unique needs of publishers that rely on cutting edge advertising units on their Web sites. Our audience of young males is highly attractive to many large brand advertisers that want to push the envelope with exciting interactive ad solutions. 24/7 provides us with a flexible, robust and scalable platform with reports and features that are critical to the growth of our business."
Jim Alla, 24/7 Real Media's senior vice president of technology sales, said, "We continue to value new and existing publisher relationships and earn our business with our customers by providing relevant, robust and complete solutions for today. We also look forward to defining tomorrow with Gigex.com, and our other customers through ongoing development and deployment of publisher-oriented products. Gigex.com, with a highly elusive audience of young men, will benefit from our years of experience and focus on the Web publisher business."
Developed with some of the world's leading publishers, Open AdStream enables organizations to control individual ad deliveries, generate detailed reports and maximize ad placement across their entire Web sites. Among 24/7 Real Media's Open AdStream clients are Weather.com, FoxNews, Jupiter Media and Forbes.com.
About Gigex. Inc.
Gigex is a leading video game information and promotion company that reaches more than 24 million mainstream gamers each month through its destination site, http://www.gigex.com, and a network of more than 130 affiliated sites and portals. Gigex is the leader in providing free hosted game downloads and consumer content. Gigex provides free broadband downloads to millions of gamers without requiring P2P software, site registration or a subscription. Gigex has unrivaled experience promoting hundreds of major game titles for leading publishers including Atari, Disney Interactive, Electronic Arts, Konami, Microsoft Corporation, Sony Online, TakeTwo Interactive, THQ, UbiSoft, Vivendi Universal and others. Gigex also owns and publishes the leading video game trade newsletter www.gamedaily.com. Founded in 1995, Gigex is a privately held company with offices in San Francisco and New York City.
About 24/7 Real Media, Inc.
24/7 Real Media, a pioneer in interactive marketing and technology, targets and delivers audiences for publishers and marketers. Our customers generate increased revenue and profits through media and search services, coupled with one seamless platform of serving, targeting, tracking and analytics technologies. The company is headquartered in New York, with offices in other major U.S. cities, Canada, Europe and Asia. For more information, please visit www.247realmedia.com.
24/7 Real Media: Delivering Today, Defining Tomorrow.
Caution concerning forward-looking statements:
This news release includes certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to changes in economic, business, competitive and/or regulatory factors. More detailed information about those factors is set forth in our filings with the Securities and Exchange Commission. In addition, the following factors, among others, could cause actual results to differ materially from those described herein: enhanced competition, the potential for impairment of relationships with employees or major customers, loss of faith in Internet advertising, international risks, and other economic, business, competitive and/or regulatory factors affecting the businesses of 24/7 Real Media. All information in this release is as of April 27, 2004 The Company is not under any obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.
For more information on 24/7 Real Media, Inc., please contact:
Investor Relations
Trc N. Nguyen
VP, Investor Relations
Stern & Co.
Telephone: 212-888-0044
Email: tnguyen@sternco.com
Media Relations
Jill Janson
The MWW Group
Telephone: 212-827-3765
Email: jjanson@mww.com
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