Non-Reciprocal Link Building For Higher Search
Engine Positioning
Laptop Battery By Dave Davies, Beanstalk Search Engine Positioning,
Inc.
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Thinkpad It's no SEO secret that inbound links to your site are an
important part of any complete search engine positioning strategy.
You've undoubtedly received numerous emails touting the benefits of
exchanging links with other websites. Provided that the sites are
related, reciprocal linking can definitely help you in your quest
for higher rankings however, establishing quality non-reciprocal
links to your website will provide added weight and many of the
tactics used in developing these links have built-in relevancy.
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Microsoft There are two main advantages to non-reciprocal links as opposed
to reciprocal links. The first is that these links will hold more
weight, as they aren't reciprocated (the search engines can detect
whether links are reciprocal). The second advantage is that they
don't have to be monitored as closely as reciprocal links. With
reciprocal links one has to be aware of unethical webmasters who
will take links down or use other tactics to insure that the search
engines don't see the links pages. You have to be aware of these
events so that you can remove their links from your site if
warranted however with non-reciprocal links you don't have to be as
concerned as you're not linking to them.
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Laptop Computers These are far from the only benefits of non-reciprocal link
building but they are two of the most beneficial for your site and
for you as its webmaster. But how do you get something for nothing?
Why would someone want to link to you in exchange for no links
back? Keep in mind the acronym TANSTAAFL (There Ain't No Such Thing
As A Free Lunch). In short, you're not going to get something for
nothing but it's well worth the "something" you'll have to put
in.
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Laptop Computer So non-reciprocal links are beneficial to your search engine
positioning campaign ... but how do you do it? There are a number
of tactics that will work. Here are a few of the more
successful:
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Desktop Computer Write Good Content
Notebooks It's shocking but some
people will actually link to
your site because it is a valuable resource that their visitors
may find interesting or useful. The search engines initially
gave incoming links value based on the belief that sites with
incoming links tended to be sites that others find worth linking
to. People actually linked to sites simply because they found
the content useful. Believe it or not this practice still exists
today.
Lenovo If you have a quality site with great content, preferably
updated regularly, others in your industry should naturally link to
you. It's also appropriate to ask other webmasters to link to your
site either through direct contact or by posting a page on your
site, which provides images and/or link details. If you get even
one link out of your efforts it was worth the 5 or so minutes it
should take to put up the page.
Hard Drive Directory Listings
Travelstar Provided that you're willing to invest a bit of time and
money, directory listings are
probably the easiest way to get non-reciprocal links. Provided
that you're site has some value to it and is not offensive, most
directories will list it though usually there is a "review fee"
involved.
Gateway There are the well know directories such as the
Yahoo!
Directory however you may find that the price tag for a
guaranteed review from Yahoo! at $299 to be a bit more than you
wanted to spend for a single listing. Another "major player" in the
directory world is the Open Directory Project (or DMOZ) however you
may find that with volunteer editors, your site can take many
months to get listed, if at all.
Laptop Parts Fortunately there are many "secondary" directories and there are
also literally thousands of topic-specific directories that can
provide valuable listings. In fact, topic-specific directory
listings can in many ways be considered more valuable in that the
link to your site is entirely relevant and also, you should get
some quality targeted traffic from your listing provided that the
directory itself ranks well.
Software How much you should pay for a specific listing is debatable
depending on the industry, the value of the link, etc. however
topical directory listings are usually somewhere around $30-$100/yr
in the majority of cases. If your link will be placed on a page
with a good PageRank and will fewer than 50 or so other sites it is
worth considering.
Hard Drives Article Submissions
Electronics As you're reading this article you should certainly be able to
infer that I personally am a fan of writing articles as a form of
non-reciprocal link building. Articles provide perhaps the best of
all worlds in that they provide valuable and entirely relevant
links and also can be a great source of targeted traffic.
Canon That said, articles are also the most time consuming of link
building efforts. One must consider the time it takes to write the
article, find sites to publish it and also the submission of the
articles to all these sites. As a tip, when you find sites you wish
to submit your article to add them to a folder in your "Favorites"
(or "Bookmarks" for those of us using Firefox). If you decide to
publish more articles in the future (and you probably will) it's
certainly helpful to start with a list of the places you're
submitting to rather than having to find them all again down the
road.
Desktop Pc When you're writing your article there are a few considerations
that you should make. One of the biggest benefits of articles as a
link building measure is that the links are relevant in that they
are about the topic of your site. Why not insure that your titles
and content are written such that they add further weight for your
targeted keywords. If you look at the title of this article
"Non-Reciprocal Link Building For Higher Search Engine Positioning"
you'll notice that the phrase "search engine positioning" (our main
targeted phrase) is present. Additionally the phrase is repeated
periodically in the content area. This will add relevancy to this
article and our targeted phrase. If you look in the credits below
you'll notice that the anchor text linking to our site is
"Beanstalk Search Engine Positioning" (assuming that the site on
which you are reading this article allowed for HTML submissions
otherwise the link should simply be the http format). This will add
additional relevancy tying that phrase to our site.
Desktop Computers Because the Beanstalk website is still in the sandbox on Google
it is unable to rank for this highly competitive phrase however you
may notice that currently the #11 ranking page is one of our
articles. This alone should demonstrate that these articles can
pick up relevancy. Once Beanstalk is out of the sandbox on Google
we will have many highly relevancy links that are strong enough to
rank #11 on their own. You can do the same provided that you treat
writing your articles the same as your content. It must contain
your targeted keywords and it must read well.
Think Pad Additionally, you are going to want to search for many related
websites to submit to. You can visit the search engines themselves
to find related sites (in our case we would run a search such as
"search engine positioning articles submit") or you can use a
program like
PR Prowler to find the links and also insure
a minimum PageRank on the sites you are submitting to.
Repair If you decide to publish more than one article I would further
recommend that you add to your list with each submission. Take a
few minutes before you submit and find an additional 5+ sites to
submit your articles to. You'll find your link popularity and
rankings will reward you for it.
Data Recovery Summary
Cisco Of course there are many additional tactics you can use to get
non-reciprocal links including paid links, press releases, etc.
however those noted above are the ones which will produce the most
consistently over time and while they can be time consuming, are
well worth the effort.
Keyboard I wish you the very best of luck in developing your
non-reciprocal links and in increasing your search engine
positioning. It will take time; it will take energy; but done right
it will be very rewarding.
Monitor
Dave Davies is the CEO of
Beanstalk Search Engine Positioning.
He has been optimizing and ranking websites for over three years
and has a solid history of success. Dave is available to answer any
questions that you may have about your website and how to get it
into the top positions on the major search engines. To keep
informed about what going on in the SEO world you may also want to
visit the newly created
SEO blog on the Beanstalk website.
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