TACODA Launches Behaviorally-Targeted Online Ad Network
Campaign Results and Growing Reach Attracting and Retaining Brand Advertisers
NEW YORK (September 26, 2005) TACODA, the leading provider of behaviorally-targeted online advertising solutions, today announced that it has launched its behaviorally-driven online advertising network. Consisting of over 800 individual websites reaching more than 60 million unique users, TACODA Audience Networks gives major advertisers targeted reach at a scale required for effective online branding campaigns.
Early participants running behaviorally targeted campaigns include Delta, TGIFridays, Radisson, Western Union and eBay. Based on their experience, over two-thirds of TACODA Audience Networks branding campaigns have been renewed.
This is a massive undertaking and we are gratified that what a year ago was just theory is now providing brand advertisers with an extremely efficient way to precisely target audiences based on their online behavior, on a scale that puts TACODA in the same league as the major portals and a viable alternative to broadcast TV, says Curt Viebranz, TACODAs President. TACODAs providing advertisers a unique way to engage just the audience they want to reach in a single buy in quiet, well lit environments and without any waste.
TACODA Audience Networks is enabling a number of our clients to cost-effectively engage the consumers they want to reach, and does so in uncluttered, trusted online environment. Weve seen strong results and are continually renewing campaigns, says Mandi Adamo, VP of Client Services for Pinpoint Interactive Media. By being able to specifically target the audiences that fit within our demographic and psychographic planning considerations and in volume, TACODA lets us simplify the buying for national branding campaigns, and eliminate the waste often found with other networks.
Websites in the network range from those owned by major media companies such as Media General, Media News Group, ABC, MediaSpan and the Associated Press, to individual powerhouse websites such as The Sporting News, cars.com, Parenthood.com, Cooks.com and HowStuffWorks.com. In terms of unique users, TACODA Audience Networks currently reaches approximately 45% of the US Internet audience. That number should grow to 75% by year end.
Websites participate in the network by providing anonymous information about their visitors and/or by running brand advertisements. They receive compensation on a revenue share basis when their information is used to target ads elsewhere on the network, or when they serve targeted ads on their own site. This way, websites achieve new revenue streams, monetize their audience, increase page yields and become part of buys that can compete with any other portal or large-scale network.
"Joining TACODA Audience Networks is an excellent opportunity for cars.com to connect automotive advertisers with in-market shoppers beyond the pages of our site," said Kevin Considine, Vice President National Sales, cars.com. "Cars.com has been a must buy for advertisers who want to reach true market intenders who are actively searching on cars.com for their next vehicle. Through TACODA Audience Networks, advertisers can now target relevant messages to these shoppers across hundreds of sites. TACODAs ability to deliver on the promise of targeted marketing is of tremendous value to our advertisers, and also offers new opportunities for our business to drive revenue and serve advertisers beyond our own inventory availability."
TACODA Audience Networks uses non-personal information and declared interests to deliver branding messages using its patent-pending behavioral targeting technology to cluster online consumers into anonymous audience segments with common interests such as auto buyers, involved locals, technology enthusiasts or business travelers. TACODA does not keep or provide any personal information to advertisers. TACODA Audience Networks privacy policies are among the strongest in the industry.
Advertisers who have run campaigns on the network are reaching target audiences with great efficiency, assured their ads run only on quality websites that meet strict privacy procedures and buying on a scale previously not available with behavioral targeting.
TACODA (www.tacoda.com) is the pioneer and leading provider of behavioral-targeted online advertising solutions for driving quality branding relationships. TACODA delivers advertisers the highest quality, targeted audiences from premium sites, powering successful online advertising campaigns. TACODA-enabled websites, which number over 2,000, reach over 70% of the US internet audience monthly. Its roster of customers, mostly Fortune 1000 businesses, includes branded national, regional and vertical sites, and 75% of the top twenty US newspaper companies. Customers include New York Times Digital, Weather.com, iVillage, Gannett/USATODAY.com, The Tribune Company, IDGs Computerworld, McClatchy Interactive, Belo Interactive, BusinessWeek.com, About.com, Media General and cars.com. Virtually every top 50 online marketer has run campaigns on TACODA-enabled sites such as leading travel, automotive, packaged goods, consumer/health products and consumer electronics companies.
TACODA, AUDIENCE NETWORKS and AUDIENCE MANAGEMENT SERVICES are trademarks of TACODA Systems, Inc.
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