BURST! Media's Bob Hanna Named to Interactive Advisory Committee of BPA Worldwide - I/Pro
BURLINGTON, MA (March 22, 2005) - BURST! Media, a leading provider of Internet advertising services, today announced that Bob Hanna, co-Founder and Senior Vice President, Sales has been named to the BPA Worldwide - I/PRO Interactive Advisory Committee.
The committee has a host of duties including advising the BPA on issues relative to Web site traffic measurement and verification; strategies and direction for building the demand for Web site traffic verification; review and recommend audit requirements, procedures, and data reporting formats; provide guidance and assistance for creating product positioning and assessing demand for new products/services; serve as a clearinghouse for advertising buyers and sellers to exchange ideas to advance interactive media as an advertising vehicle; act as an advocate for accurate and reliable Web site traffic data and seek to develop and execute training and professional development programs.
"As advertising on the Internet becomes a basic buy rather than an add-on to the media plan, we need to assure greater transparency so that we build confidence in our medium," says Mr. Hanna. "I know that this committee and the BPA can make great contributions towards that goal."
A not-for-profit organization since 1931, BPA Worldwide, a founding member of the International Federation of Audit Bureaux of Circulations (IFABC), is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 20 countries. Worldwide, BPA serves 3,000 media properties-including more than 2,000 B-to-B publications, more than 600 consumer magazines and newspapers, more than 300 Web sites, plus events, email newsletters, databases, wireless and other advertiser-supported media-as well as more than 2,600 advertiser and agency members. BPA Interactive was launched in early 1996 to provide accurate, independent, third-party verification of Web site traffic. Visit www.bpaww.com for the latest audit reports, membership information and publishing and advertising industry news
BURST! Media (www.burstmedia.com) is an Internet ad services and online ad sales rep company that delivers more than 4 billion advertising impressions for over 2,000 websites every month, BURST! reaches approximately 1 in 3 people online and is among the 15 largest online media properties in terms of unique visitors and reach.* By providing thousands of web publishers with tools and expertise from ad sales to email newsletter tools and community forums for learning, BURST! helps publishers generate sustainable revenue. BURST! also markets AdDesktop, a competitively-priced, ASP ad management solution that helps web publishers securely target, serve, track and report the performance of online advertising campaigns. The company, founded in 1995, is based near Boston, and was recently named the 11th fastest growing private company in Massachusetts by the Boston Business Journal.
*(according to comScore Media Metrix)
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