Accipiter Announces Associated New Media as First European
Customer For Latest Version of Ad Management Solution
Leading European Newspaper Publisher Signs Multi Year Agreement
for Accipiter's Licensed AdManager Version 7
SAN
FRANCISCO--(
BUSINESS WIRE)--May 24, 2004--
Laptop Battery Accipiter Solutions, Inc. announced today that Associated New
Media (ANM), the digital publishing division of Associated
Newspapers Ltd., one of the UK's premier national newspaper groups,
has chosen the latest release of Accipiter's AdManager, Version 7,
to meet its complex ad serving needs.
Launched in 1995, ANM publishes some of the UK's most successful
new media resources and services. With the recent launch of ANM's
dailymail.co.uk and mailonsunday.co.uk, Accipiter is positioned to
provide ad management capabilities for one of the largest new site
launches in the UK this year.
Computer memory is the quickest, cheapest, and easiest way to improve the performance of your system. Find RAM memory upgrades for desktops, laptops, servers, and printers all backed by a lifetime warranty and guaranteed compatible with your computer. Shipping is an everyday low price of $1.99! Computer Memory Outlet sells memory compatible with all leading computer manufacturers like Dell, Apple, Compaq, HP, Sony, IBM, Lenovo, and many more.”
Thinkpad "ANM's decision to choose AdManager V7 for its ad serving needs
is a great validation of Accipiter's continued investment in our
technology," said Mike Keaton, director of European Operations,
Accipiter. "This latest release of AdManager was based directly on
client feedback and addresses the industry's need for a more
comprehensive ad management solution. As the second significant
release in the last 13 months, AdManager V7 further enhances our
technology leadership position in the online ad industry."
Yoggie Management Server offers centralized management and enforcement of the security policies. Policy setting can be as easy as setting High, Medium and Low protection settings or by setting the policy for each of the security packages, including Firewall, IDS, VPN, virus, spam, filtering policies. The security policies are effectively enforced thanks to the Yoggie Driver, which does not allow the connection of the laptop to the Internet without the Yoggie personal security server either Pico or Gatekeeper.
Microsoft With increasing market demands for sophisticated ad frequency
capping, reduced operational costs, and improved productivity, the
selection of AdManager was an important component of ANM's online
ad management strategy. Crucial to ANM's decision to switch from a
competitive ad management solution to Accipiter's AdManager was the
need for expanded frequency control capabilities. AdManager V7 will
allow ANM to control ad exposure at the campaign, ad group and ad
format levels. This level of control is critical to ANM as it will
help them prevent "banner burnout" from occurring on their Web
site.
Compaq SOLENOID LOCK FOR D530MT ALL [New] $14.38 IBM NETFN SYSTEM MANAGEMENT CARD NO MEMORY [Refurbished] V94 IBM NETFN SYSTEM MANAGEMENT CARD NO MEMORY [Refurbished] $10.63 MANAGER CARD [New] V94 MANAGER CARD [New] V94
Laptop Computers "Following a review of our ad serving operations, we decided
that Accipiter is best placed to support our online
advertising needs today, and to
continue to meet those needs as they change and evolve," explains
Mark Milner, group commercial director for ANM. "We feel sure that
Accipiter's proven technology, their innovation and experience will
help make the launch of our new site a great success."
Use of Third Party Ad Networks The majority of the online banner advertisements you see on the Swimsuits For All Web sites are displayed by Swimsuits For All. In addition, Swimsuits For All also allows other companies, party ad servers or ad networks, to display advertisements on Swimsuits For All Web sites. Some of these ad networks may place a persistent cookie on your computer. Doing this allows the ad network to recognize your computer each time they send you an online advertisement. In this way, ad networks may compile information about where you, or others who are using your computer, saw their advertisements and determine which ads are clicked on. This information allows an ad network to deliver advertisements that they believe will be of most interest to you. party ad servers or ad networks.
Laptop Computer About Associated New Media
Ad Servers and Content Servers We may use third party ad servers or content servers to serve ads, product information, or other information both on and off our site.
Desktop Computer Associated New Media (ANM) is the digital publishing division of
Associated Newspapers Ltd, one of Britain's premier national
newspaper groups, which publishes the Daily Mail, The Mail on
Sunday, Evening Standard and Metro. Launched in 1995, ANM publishes
some of the UK's most successful new media resources and services.
The ANM network includes many award-winning sites such as:
Notebooks -- Femail.co.uk, the site for today's women
Lenovo -- This is London, the award-winning site for Londoners
including This is London Jobs and This is London Property
Hard Drive -- This is
Money, the award-winning
independent personal finance site
Travelstar -- This is Travel, the travel site for people in the UK looking
to plan their holiday from start to finish, which includes
travelAds, a great new travel classified directory service
Gateway For more information about ANM, please visit
http://www.anm.co.uk/about.html.
Laptop Parts About Accipiter
Software Based in Raleigh, North Carolina, Accipiter has been a pioneer
and leading developer of online advertising solutions and services
since 1996. With offices worldwide including the U.K., Italy,
Scandinavia, and Singapore, Accipiter provides global solutions for
over 300 customers in 26 countries. Accipiter executives are
respected as industry thought leaders, and strive to develop
industry standards through work with organisations such as the
Internet Advertising Bureau and the Online Publisher's Association.
Accipiter offers two ad management solutions: a site-side software
solution, AdManager V7, and a hosted, outsourced solution,
AdBureau. Accipiter also leads the industry with over five years of
experience in implementing behavioural targeting technology. For
general information, please visit www.accipiter.com.
Hard Drives AdManager and AdBureau are trademarks of Accipiter Solutions,
Inc. All other company and product names may be trademarks or
service marks of the company with which they are associated.
Electronics AD:TECH NOTE: If you are attending AD:TECH, May 24-26 in San
Francisco, please visit Accipiter in the Monterey Room, table
#2.
Canon Contacts
Desktop Pc
SRK Communications for Accipiter
Shawn Ramsey-Kroboth, 919-359-0947
Mobile: 919-621-0737
shawn@srkcommunications.com
or
Associated New Media
Sophie Bickford, +44 (0) 20 7927 8560
sophie.bickford@anm.co.uk
or
Cohn Wolfe PR
Louise Andrews, +44 (0) 20 7331 5464
louise_andrews@uk.cohnwolfe.com
[ Comment, Edit or Article Submission ]
