Array of New Customers Select the Atlas Suite for Complete Online Campaign Management
SEATTLE--(BUSINESS WIRE)--May 17, 2004--Atlas DMT, a digital marketing technology provider and an operating unit of aQuantive, Inc. (Nasdaq:AQNT), today announced its selection as the online campaign management and analytics platform of choice by nine interactive agencies and direct advertisers.
"Today's announcement is further evidence of the momentum the Atlas Suite is experiencing in the rapidly growing interactive marketing space," said Ona Karasa, president of Atlas DMT. "Our clients are extremely pleased with the continued development of the Atlas Suite, and we are encouraged by the demand from new interactive agencies and direct advertisers who are choosing Atlas DMT for complete online campaign management capabilities, including search."
The new clients utilizing the Atlas Suite are:
-- Click Here, a Dallas-based interactive marketing firm and part of The Richards Group
-- Reprise Media, a full-service search engine marketing firm with offices in New York and San Francisco
-- Premier-Placement, a search engine marketing agency based in Houston
-- HomeLoanCenter.com, the leading online full spectrum mortgage lender
-- HouseValues.com, a leading real estate marketing and technology services company
-- 2B Interactive, the first interactive agency in Montreal, Canada
-- PinPoint Media, a full service interactive advertising agency based in Coral Springs, Fla.
-- UGO Networks, Inc., a leading online media network for Fantasy Entertainment coverage
-- WebsiteBiz, a privately held Internet marketing agency based in Charlotte, NC
"The Atlas Suite helps Click Here provide richer insight into our clients' campaigns. Offerings such as reach and frequency, and time-to-convert analysis, along with the Atlas Vital Signs site analytics tool, allow us to dig deeper into our campaigns and deliver stronger recommendations to our clients," said Kyle Sawai, account director of Click Here. "The Atlas team provides us with customized solutions that fit our unique needs and helps us to deliver a better product to our client base."
The Atlas Suite helps advertising agencies and direct advertisers deliver efficient, profitable digital marketing programs. The Atlas Suite manages online media planning, buying, ad serving, analysis and optimization for all aspects of an online marketing campaign, including search.
"As the search market has exploded, the complexity of SEM (Search Engine Marketing) campaigns has increased exponentially," said Peter Hershberg, managing partner of Reprise Media. "Advertisers are becoming savvier, buying more keywords per campaign and tracking against very granular details. The Atlas Suite has been incredibly helpful in allowing us to quickly and accurately launch the expansive campaigns that our clients deserve."
"The Atlas Suite allows us the ability to track and measure our search campaigns to meet our clients' objectives," said Tara Gedeon, Premier-Placement's vice president of business development. "The data provided by the Atlas Suite tracks the campaign down to the most detailed level, which gives us the ability to optimize and hit our success metrics."
About Atlas DMT
Atlas DMT (www.atlasdmt.com) is a marketing technology provider and creator of the Atlas(TM) Digital Marketing Suite, the industry's first fully integrated online campaign management platform built by and for marketers. The Atlas Suite helps advertising agencies and advertisers deliver efficient, profitable digital marketing programs. The Suite manages online media planning, buying, creative management, analysis and optimization, and offers an integrated paid search management toolset. Atlas Suite clients include Carat Interactive, OMDi, Euro RSCG Worldwide, Tribal DDB, Foote, Cone & Belding, and ID Media. Atlas DMT serves its clients from offices in Seattle, San Francisco, New York, and London, delivering the industry's most complete service and support. Atlas DMT is an operating unit of aQuantive, Inc (Nasdaq:AQNT). Atlas DMT is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of the Atlas DMT cookie, go to: www.networkadvertising.org.
Contacts
aQuantive Public Relations
Angela Gamba, 206-816-8245
angela.gamba@aquantive.com
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