Toshiba Enhances Preferred Partner Program with Loyalty
Features
Program Upgraded to Reward Dedicated Solution Providers and
Sales Representatives, While Emphasizing Company's Enterprise and
SMB Notebooks
Laptop Battery IRVINE,
Calif.--(BUSINESS WIRE)--July 12, 2004--
Toshiba's Digital Products Division (DPD) today increased
support for solution providers who participate in the company's
Preferred Partner Program with the introduction of a rewards
program that offers incentives to both sales representatives and
owner/sales managers to encourage sales of Toshiba's
industry-leading mobile computing products.
The Toshiba Preferred Partner Program, a comprehensive channel
sales initiative that helps solution providers expand their
opportunities in the SMB and enterprise
markets with business
development and support services, now includes an incentive
program for members who deploy Toshiba's line of Tecra(R) and
Portege(R) notebooks. For each of these products sold, members
will earn reward points toward selection of incentive items in a
special catalogue of products. At each member company, one
owner/sales manager per branch and the team of sales
representatives can qualify for the program.
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Thinkpad "We recognize that people who work closely with Toshiba will be
the most successful in promoting and selling our products," said
Patrick Mani, vice president of sales, who recently took over
channel management for Toshiba DPD, a division of Toshiba America
Information Systems, Inc. "We want to get closer to the decision
makers at member companies, and that includes both the principals
and the sales representatives who are in the trenches telling
customers about Toshiba every day. By building incentives at both
levels, we hope to encourage greater engagement with Preferred
Partner Program members."
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Microsoft In addition, Toshiba is instituting a tiered structure to the
Preferred Partner Program to reward dedicated program participants.
Solution providers at the Platinum level (minimum $250,000 in
sales, based on sales from October 1, 2003 to March 30, 2004) will
continue to receive the program's current rebate and marketing
development fund (MDF) rewards for all Tecra, Portege,
Satellite(R), projectors and applicable accessories. Gold level
members ($100,000 to $250,000 in sales, based on sales from October
1, 2003 to March 30, 2004) will qualify for those same rebate
percentages, but will not receive MDF funds, while Silver level
members (up to $100,000 in sales, based on sales from October 1,
2003 to March 30, 2004) will no longer receive rebate and MDF
incentives.
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Laptop Computers Program participants at all levels are eligible for membership
in the new rewards program and will continue to benefit from
special marketing tools, financing opportunities and other services
offered through the Preferred Partner Program. Toshiba's Preferred
Partner Program is designed to help solution providers increase
revenue and build mobile
solutions employing Toshiba's
leading-edge mobile computing platforms.
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Laptop Computer "We want to encourage active participation in the Preferred
Partner Program," Mani said. "By altering these levels of support,
we can better reward solution providers who are dedicated to
Toshiba and actively engaged in the program. In addition, our goal
is to place emphasis on our Tecra and Portege lines, which provide
a feature-rich technology platform for SMB and enterprise mobile
users."
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Desktop Computer Toshiba introduced the Preferred Partner Program in July 2003 as
a first step toward attracting solution providers to the company's
mobile computing products. All Toshiba DPD products, including
notebooks, projectors and accessories, are supported by the
Preferred Partner Program.
Notebooks Powerful Tools to Help Solution Providers Build
Business
Lenovo From marketing incentives to financing and technical support
opportunities, solution providers have a broad slate of services
they can use to sell Toshiba products. Basic elements of the
Toshiba Preferred Partner Program include:
Hard Drive -- Tiered Rebate program, which also includes additional,
periodic incentives on selected Toshiba products that are exclusive
to Toshiba Preferred Partner Program participants.
Travelstar -- Tiered financing for business-development initiatives through
Market Development Funds based on sales.
Gateway -- The ability to obtain Toshiba's Service Authorization
designation, along with special training and technical support
programs for these designated solution providers through the
Technology Provider Program.
Laptop Parts -- Program members also have access to build-to-order options, a
dedicated bid desk and Toshiba's Trade-In Program -- all designed
to help them compete more effectively with Toshiba products.
Software To become a Toshiba Preferred Partner, solution providers can
contact their Toshiba sales representative or visit
sell.Toshiba.com. For more information, solution providers may send
an email to PreferredPartner@tais.toshiba.com.
Hard Drives About Toshiba America Information Systems, Inc.
(TAIS)
Electronics Headquartered in Irvine, TAIS is comprised of three divisions:
the Digital Products Division, the Digital Solutions Division and
the Storage Device Division. Together, the three divisions provide
mobile products and solutions, communications, storage and imaging
products and services. Products include industry-leading portable
computers, projectors, DVD/CD recordable products and hard disk
drives for computers, telephony products, digital imaging systems,
wireless solutions and services.
Canon TAIS provides sales, marketing and services for its wide range
of information products in the United States and Latin America.
TAIS is an independent operating company owned by Toshiba America,
Inc., a subsidiary of Toshiba Corporation, which is a world leader
in high technology and integrated manufacturing of electrical and
electronic components, products and systems. Toshiba has global
sales of over $52 billion and more than 300 subsidiaries and
affiliates worldwide. For more information visit the company's
website at www.toshiba.com.
Desktop Pc (C)2004 Toshiba America Information Systems, Inc. (TAIS).
Portege, Tecra and Satellite are registered trademarks of TAIS
and/or Toshiba Corporation. All other product, service and company
names are trademarks, registered trademarks or service marks of
their respective owners. Information in media advisories, including
without limitation product prices, specifications, content of
services and contact information, is current on the date of the
press announcement, but is subject to change without notice.
Desktop Computers Contacts
Think Pad
For Toshiba Digital Products Division
Lisa Falcetti, 949-260-1300
lfalcetti@benjaminws.com
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