Sprint Mobile Marketing Makes Travel Easier for Customers
Luxor Las Vegas will offer Mobile Room-Ready Alerts, Mobile
Coupons and Mobile VIP Line Passes
RESTON, Va. 04/04/2006 -- Mobile marketing is popping up everywhere
these days, inviting customers to send text messages to short codes
to enter contests, vote in polls, or receive information about
their favorite brands. Sprint (NYSE: S) is working with Luxor Las
Vegas and Swiftpass, one of the industry's leading mobile ticketing
and coupon providers, to make mobile marketing even more useful for
consumers and
businesses. Sprint today
announced several new services designed to make travel more
convenient by allowing customers to use their wireless phones to
enhance the convenience of hotel registration and other hotel
amenities.
Customers who make their reservations after April 4 will have
access to these innovative services at Luxor, which will offer
mobile hotel registration, mobile coupons and mobile line passes
for its RA nightclub to Luxor guests who are Sprint customers.
Laptop Battery "Sprint is establishing itself as a leader in providing mobile
marketing solutions that help businesses and customers communicate
more efficiently, bringing the promise of mobility to daily
life," said John Styers,
director of data communications for Sprint. "Luxor is dedicated
to serving its guests by implementing innovative approaches such
as Room-Ready Mobile Alerts, Mobile Coupons and Mobile VIP Line
Passes to enhance the travel experience."
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Thinkpad Sprint subscribers who stay at Luxor will enjoy greater
convenience with their wireless phones when the mobile system is
implemented. When making hotel room reservations, Luxor guests will
have the option of providing their wireless phone number to take
advantage of these services.
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Microsoft "From allowing pre-registration to distributing VIP club passes,
implementing this new mobile technology means we will be able to
give our guests more ways to do what they want, when they want
during their visit to Las Vegas," said Brad Goldberg, Vice
President of Marketing for Luxor.
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Laptop Computers Room-Ready Mobile Alerts
Luxor guests who provide their wireless phone number can receive a
text message when they arrive in the Las Vegas area inviting them
to pre-register using their wireless phone. If the guest elects to
do so, they will receive a Room-Ready Mobile Alert to inform them
of their room's availability, or a time at which the room will be
available, and will immediately enjoy room-charging privileges, all
prior to their arrival to the
property.
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Laptop Computer Mobile Coupons
Luxor guests who have provided their wireless phone number during
the reservation or check-in process can receive coupons for
discounted meals, show tickets or other offers from Luxor directly
on their phones. Using the GPS technology built into Sprint phones,
Luxor will be able to determine whether the guest is on the
property to estimate which discount offers might prove most useful
to the guest.
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Desktop Computer Mobile VIP Line Passes for Luxor's RA Nightclub
The Luxor will also launch mobile ticketing from Swiftpass, which
will provide hotel guests with bar-coded mobile tickets delivered
directly to their phones. The first phase of the implementation
will provide guests with the ability to receive VIP line passes to
Luxor's nightclub RA.
Notebooks About Sprint Nextel
Sprint Nextel offers a comprehensive range of communications
services bringing mobility to consumer, business and government
customers. Sprint Nextel is widely recognized for developing,
engineering and deploying innovative technologies, including two
robust wireless networks offering industry leading mobile data
services; instant national and international walkie-talkie
capabilities; and an award-winning and global Tier 1 Internet
backbone. For more information, visit www.sprint.com.
Lenovo Source: Sprint Nextel
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