Acotel Group and UrbanWorld Wireless Launch the First Mobile Content and Information Website for the Urban Youth Market
Site features exclusive Hip Hop 'True Tonez' and Premium SMS 'Party Alerts' for LA, New York and Chicago
NEW YORK & LOS ANGELES--(BUSINESS WIRE)--May 26, 2004--
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ACOTEL GROUP, the leading global provider of mobile multimedia platforms, applications and services and URBANWORLD WIRELESS, the leading wireless provider of urban entertainment news, lifestyle and mobile marketing solutions, today announced the launch of the first mobile content and information portal specifically geared to the urban market, catering to young, hip, mobile phone users.
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Starting today, users can go to www.urbanworldwireless.com and download the latest ringtones, wallpapers and video games directly to their mobile phones from an intuitive web interface, powered by Acotel. Users can also download exclusive UrbanWorld 'True Tonez' from featured DJs and recording artists DJ Kid Capri, E-40 and Truth Hurts. Additional DJs, artists and comedians will be added regularly.
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In addition to content, UrbanWorld Wireless users can subscribe to receive exclusive 'Party Alertz,' a premium SMS sent directly to their mobile phones, whenever an urban party or event is scheduled in the selected city. To subscribe, users simply send an SMS, or text message, to the number 24444 with the message 'UDUB NYC ON' for New York, 'UDUB LA ON' for LA or 'UDUB CHI ON' for Chicago to subscribe. The next time an event is planned in the subscribed city, the user will receive an SMS with the date, time and location of the event as well as relevant promotions for the event. A sample Party Alertz is as follows: "THIS SATURDAY @ CLUB PLAY its DJ 'KID CAPRI'. CLUB PLAY L 49 Grove St. btwn Bleeker & 7th Ave. Early arrival STRONGLY suggested! Party Alertz NYC."
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At launch, Party Alerts are available for Chicago (CHI), Los Angeles (LA) and New York (NYC) for AT&T Wireless, Verizon Wireless and Cingular subscribers. Additional cities and carriers will be added soon. As a premium SMS, subscribers will be charged $0.30 by their wireless carrier for each Party Alertz received.
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"Acotel Group's objective is to bring the best, most relevant content to individual market segments by leveraging the latest in mobile messaging technology--what we do best," said Nino Tarantino, general manager, Acotel USA. "UrbanWorld Wireless has a unique appeal among the urban youth market and together we are offering a service unmatched in the industry today."
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"We are continuously introducing new 'firsts' in the urban space and branding unique content for mobile use is another example," said Mike Johns, CEO, UrbanWorld Wireless. "We're excited to work with Acotel to deliver relevant, urban content internationally as well as here in the U.S."
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Beyond the new website, UrbanWorld Wireless is also making ringtones available within one of Hip-Hop's favorite components, mixtapes. As featured on MTV (http://www.mtv.com), this new approach will help expand ringtone popularity throughout the music industry.
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Future UrbanWorld Wireless/Acotel Group enhancements include the ability to create and download multimedia messages (MMS), video, instant messaging, animated face tones and 3D tones.
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About UrbanWorld Wireless (UWW)
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Headquartered in Los Angeles, CA., UrbanWorld Wireless is the first wireless company dedicated to providing urban entertainment news and lifestyle, serving the African-American/Urban Youth Market. Anchored on the web, UWW is at the forefront of integrating wireless technology and Hip Hop. More information is available on the web at http://www.urbanworldwireless.com/.
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About ACOTEL GROUP
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Acotel Group is a leading provider of multimedia platforms and applications to mobile network operators and media companies around the world. Through its customer base, Acotel services more than 35 million end users and enabled approximately 500 million paid text and multimedia messages in 2003. Founded in 1992, Acotel operates in 20 countries and is publicly traded on the Milan Stock Exchange. Acotel customers include IBM, Orange, Radio Hit Channel, Telecom Italia Mobile, Tiscali and Vodafone. Acotel USA has offices in New York ands Boston. Visit www.acotel.com for more information.
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Contacts
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Acotel USA, Inc.
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Rebecca Weston Tarantino
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617-335-9112 or 781-693-3402
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Rebecca.Tarantino@acotel.com
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UrbanWorld Wireless
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echohattix@echoingsoundz.com
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818-787-7633
