Pronto Networks Announces A New Study Highlighting Key Usage
and Revenue Trends at Successful Public Wi-Fi Locations
White Paper by TeleAnalytics Provides Insight into Successful
Hotspots within Pronto's Hotspot Managed Services
Laptop Battery PLEASANTON, Calif.--(BUSINESS WIRE)--July 12, 2004-- Pronto
Networks, a leading provider of carrier-class OSS solutions for
large Wi-Fi hot spot networks, today announced a new white paper
showing promising Wi-Fi usage and revenue trends at various types
of locations within its Hotspot Managed Services including
hotels, cafes, multi-dwelling
units, RV parks, and marinas. The study was conducted by
TeleAnalytics, a leading Telecommunications market analysis and
strategic consulting firm.
Following are some of the findings based on data from
Pronto-enabled Wi-Fi sites:
What is a Network Interface Card (NIC) The most important PC device is the network interface card (NIC). Each computer on the network, including the servers, is required to have one installed. It is the NIC that provides connectivity between the PC and the network's physical medium, optic cable. Most of the new motherboards available today for PCs and servers have the network interface card integrated with the motherboard. Older computers and some newer computers do not provide onboard network interfaces which will equire a NIC to be added.
Thinkpad -- A number of Pronto-enabled multi-dwelling unit (MDUs) and
hotels are attaining Wi-Fi penetration rates of more than 30% six
to seven months after start of operations.
According to a March 2006 Symantec report, cybercrime is increasing. In particular, the trend is for attackers to use bot networks for DDoS attempts to extort confidential information. DDoS attacks can target specific websites or whole servers. If they're successful, they impair website performance, cost businesses in lost revenue and in time fixing the damage afterwards, and possibly ruin the business's reputation. With cybercrime as a growing trend, more powerful DDoS tools are expected to be used in the future.
Microsoft -- Hotspot users spend on average 1.5 hours in cafes, compared
with just under 4 hours in Wi-Fi equipped hotels.
Almost 10 years later, the trend of abandoning desktop computers in favor of laptops is creating a new era in computing security.
Laptop Computers -- The busy hour is heavily venue dependent. Most often it is
around 2pm in cafes, 9pm in hotels and approximately one hour
earlier in MDUs, RV parks and other monthly subscription dominated
venues.
Laptop Computer -- Revenue per hotel room varies widely depending on location,
pricing, Wi-Fi coverage and other parameters. Monthly revenue per
room often exceeds $30.
If and when User website's server processing usage exceeds what is considered usual, Hostway shall offer new pricing deemed appropriate for such usage by Hostway.
Desktop Computer -- Daily download volumes vary significantly by location type
and pricing structure. Wherever flat 24-hour rates exist, users
average more than 20 Mbytes in cafes and more than 50 Mbytes in
hotels.
Notebooks "There is an appetite in the public WLAN market for reliable
revenue and usage data on various types of hotspots and for real
insight into their daily operations," said Jasbir Singh, president
and CEO of Pronto Networks. "This study is a first of its kind. We
hope that it will be useful to hotspot network operators as one of
their benchmarks against which they can compare the performance of
their venues."
Lenovo The purpose of the independent study, conducted by
TeleAnalytics, was to analyze the adoption rates and revenue
patterns in a number of hotspot locations and to glean insights
that may assist network operators and system integrators with
business and capacity planning. Usage, revenue and traffic volumes
were studied at several types of locations including hotels, coffee
shops, apartment buildings, hot zones, RV parks, and marinas. All
data was made available via Pronto's Operations Support System for
broadband wireless networks.
Hard Drive "We found that a number of hotspot locations are actually doing
very well," said John Pantelidis, Principal Consultant at
TeleAnalytics. "Given the right CAPEX planning, marketing, pricing
strategy and location selection, hotspot operators can expect
speedy service uptake. Same hotel Wi-Fi usage growth sometimes
exceeded 150% in a single year."
Travelstar To register and download the complimentary 15-page white paper
entitled Hotspot Success Stories: Leading Pronto Hotspot Figures
and Facts, please visit:
www.prontonetworks.com/pronto_teleanalyticsregistration.html
Gateway About Pronto Networks
Laptop Parts Pronto Networks, based in Pleasanton, Calif., provides
carrier-class Operations Support Systems (OSS) that enable network
operators to deploy and manage large public hot spot and hot zone
networks. The company's software handles provisioning,
configuration, authentication, access control, security, pre-paid
and post-paid billing, and roaming settlement for large public WLAN
networks, in addition to remotely managing and updating
multi-vendor
hardware and Wi-Fi switches.
Pronto Networks is funded by BV Capital, Draper Fisher Jurvetson
and the Intel Communications Fund. Pronto Networks was recently
named to the AlwaysOn List of Top 100 Private Companies for the
second consecutive year and in 2003 received Wired Magazine's
Top 25 Wi-Fi Companies to Watch and Computerworld's Innovative
Technology Awards. For more information about Pronto Networks,
please visit www.prontonetworks.com.
Software About TeleAnalytics
Hard Drives TeleAnalytics is a leading Market Research and Strategy
Consultancy for the Wireless Industry, with a focus on Wireless
Broadband. Clients include major Telecom Vendors and Operators
worldwide. For more information about TeleAnalytics, please visit
www.teleanalytics.com.
Electronics Contacts
Canon
Ruder Finn, Inc. (for Pronto Networks)
Kristie Heins, 312-329-3985
heinsk@ruderfinn.com
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