HP Helps Consumers Dispose of "e-Waste" with 50 Percent Off Hardware Recycling
Company's recycling program marks Earth Day with continued momentum toward 1 billion pound goal
PALO ALTO, Calif., April 21, 2005 -- In light of new research that reveals U.S. consumers have little knowledge of electronic waste, or "e-waste," yet continue to stockpile it, HP today announced a discount of 50 percent off the cost of its online hardware recycling service for U.S. residents.
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According to research by Penn, Schoen and Berland Associates, which was conducted on behalf of HP, 95 percent of American consumers do not know the meaning of the term "e-waste," and 58 percent are not aware of an e-waste recycling program in their community.
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Despite this widespread lack of understanding, 63 percent of American consumers believe e-waste is at least as important an environmental issue as air pollution, and 68 percent of consumers stockpile used or unwanted computer equipment in their homes.
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"Computer industry analysts estimate that some 60 percent of all corporate data exists only on desktop and laptop computers, " said Walter Scott, CEO of Acronis. "Incorporating Acronis True Image with New Mexico Software backup server is the ideal solution to capture that corporate data and ensure that it is not lost. While traditional server backups are effective for protecting server data, every company should have a combination of server and workstation backup plans."
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Continuing its role as a leader in environmental sustainability, HP announced that it recycled more than 120 million pounds of used computer hardware and HP print cartridges globally in 2004. This brings HP's cumulative recycling total since 1987 to 616 million pounds more than halfway toward meeting the company-wide goal to recycle 1 billion pounds by the end of 2007.
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"Our research found that while nearly three out of four consumers have used or unwanted technology products in their homes, they aren't sure how to dispose of it," said David Lear, vice president, Corporate, Social and Environmental Responsibility, HP. "Clearly, Americans recognize the importance of responsible technology recycling and HP shares in their desire to ensure their used or unwanted technology products are recycled responsibly and affordably."
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HP's 50 percent off recycling promotion will run from April 22 through May 31, 2005, and can be used in conjunction with HP's existing recycling e-coupon that offers online recycling customers up to $50 toward the purchase of a new product on www.hpshopping.com. Full program details are available at HP's Planet Partners return and recycling program at www.hp.com/recycle.
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The HP Planet Partners program provides consumers and businesses around the world with access to a variety of hardware and HP print cartridge product disposal options, including recycling, donation and trade-in. HP accepts any brand of computer-related hardware, such as desktop PCs, notebooks, monitors, ink and laser printers, PDAs and general networking equipment.
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In addition, recycling original HP LaserJet and inkjet print cartridges is easy and free. HP provides customers postage-paid mailing labels or envelopes in many of its HP LaserJet and inkjet print cartridge boxes or online at www.hp.com/recycle.
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In its ongoing commitment to responsible product design, manufacturing and disposal, HP offers a variety of programs to encourage environmental responsibility among consumers, business customers and employees. Additional information on HP's environmental initiatives can be found at www.hp.com/go/environment.
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About HP
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HP is a technology solutions provider to consumers, businesses and institutions globally. The company's offerings span IT infrastructure, global services, business and home computing, and imaging and printing. For the four fiscal quarters ended Jan. 31, 2005, HP revenue totaled $81.8 billion. More information about HP (NYSE, Nasdaq: HPQ) is available at www.hp.com.
