ValueClick Media Launches ChannelSearch
Unique Package Leverages Contextual Targeting and Search in One
Buy
WESTLAKE VILLAGE,
Calif.--(
BUSINESS WIRE)--May 24,
2004--ValueClick Media, the online advertising and
direct marketing division of
ValueClick, Inc. (Nasdaq:VCLK), today announced the launch of
ChannelSearch, an innovative package that enables advertisers to
leverage the power of both contextually-targeted ads and search
in one performance-based buy.
Laptop Battery ChannelSearch simplifies the online media buying and management
process, while providing advertisers with access to two of the most
powerful online marketing channels. Based on a flat-rate
cost-per-click (CPC) pricing structure, ChannelSearch delivers
targeted visitors through a combination of distribution methods,
including:
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Thinkpad -- Standard Graphical Ads - Strategic placement of web-based
display ad units across the most contextually-relevant of 17
targeted content channels on the ValueClick Media network, which
reaches 66 million unique users in the U.S. and 120 million
worldwide.
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Microsoft -- Keyword Listings - Premium placement of text listings based
on 17 predefined categories of keywords within ValueClick's
Search123 pay-per-click search network.
With the laptop market growth or the optical media revolution, many computers do not incorporate floppy disk drive anymore.
Laptop Computers -- SimpliContent Ads - SimpliContent is a new rich media ad unit
that combines standard graphical ads with search listings, by
dynamically displaying a marketer's text listing, logo and product
image within banner ads appearing on contextually-relevant content
sites throughout the ValueClick Media network.
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Laptop Computer The SimpliContent ad unit dynamically pulls an advertiser's
Search123 listing into a category-based banner ad, and targets the
ad across contextually-relevant sites. The rich media ad also
includes the option to display the advertiser's logo and one
additional product image.
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Desktop Computer "ChannelSearch delivers highly targeted visitors by blending two
of the most powerful forms of online direct marketing -- search and
contextual ad placement," said David Yovanno, general manager,
ValueClick Media. "ChannelSearch allows our clients to benefit
further from our core competencies in search and contextual
advertising through a simple, unique package, and builds upon
ValueClick's reputation as an innovator in performance-based online
marketing."
Notebooks Experience a hands-on demonstration of ChannelSearch and other
ValueClick solutions in Booth #309 at the AD:TECH San Francisco
2004 conference, May 24-26 at the Palace Hotel. For more
information about ChannelSearch, please visit
http://media.valueclick.com/channelsearch. For more information on
AD:TECH, please visit www.ad-tech.com.
Lenovo About ValueClick
Hard Drive ValueClick, Inc. (Nasdaq:VCLK) is the single-source provider of
media, technology and related services that enable advertisers,
agencies and publishers to reach consumers in all major online
marketing channels, through our three business units:
Travelstar -- ValueClick Media (http://media.valueclick.com) provides a
wide range of online marketing solutions - including Web Marketing,
Email Marketing, Lead Generation Marketing, and Search Marketing -
to create awareness, build brands, deliver targeted visitors,
generate leads, drive sales, and grow
customer relationships.
Gateway -- Commission Junction (www.cj.com) provides advanced
performance marketing solutions that help marketers increase online
leads and sales. By facilitating strategic relationships between
advertisers and publishers, Commission Junction leverages its
proven expertise in affiliate marketing, optimized advertising and
search marketing to drive measurable results for its clients.
Laptop Parts -- Mediaplex (www.mediaplex.com) provides technology and
services that help advertisers, agencies and Web site publishers
manage their online advertising and permission-based email
campaigns. In addition, the AdWare subsidiary (www.adware.com)
provides software and services that help advertising agencies and
other companies operate their businesses more efficiently, through
effective agency management, media management, and content
management.
Software For more information, please visit
www.valueclick.com.
Hard Drives This release contains forward-looking statements that involve
risks and uncertainties, including, but not limited to, trends in
online advertising spending and estimates of future online
performance-based advertising. Actual results may differ materially
from the results predicted, and reported results should not be
considered an indication of future performance. Important factors
that could cause actual results to differ materially from those
expressed or implied in the forward-looking statements are detailed
under "Risk Factors" and elsewhere in filings with the Securities
and Exchange Commission made from time to time by ValueClick,
including its Annual Report on Form 10-K filed on March 15, 2004,
recent quarterly reports on Form 10-Q and current reports on Form
8-K. Other factors that could cause actual results to differ
materially from those expressed or implied in the forward-looking
statements include, but are not limited to, the risk that market
demand for online advertising, and performance-based online
advertising in particular, will not grow as rapidly as predicted.
ValueClick undertakes no obligation to release publicly any
revisions to any forward-looking statements to reflect events or
circumstances after the date hereof or to reflect the occurrence of
unanticipated events.
Electronics Contacts
Canon
ValueClick, Inc.
Gary J. Fuges, CFA, 818-575-4677
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