Last Update: Tuesday, January 04, 2005.
Laptop Battery In this article, I show you how the Yahoo! Directory ranks its listings, so you can use this knowledge to get higher rankings.
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Thinkpad First you must understand that Yahoo! is a web directory, NOT a search engine.
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Microsoft So what is the difference?
If your site is really, really good, you might get picked up by one of Yahoo’s editors and listed in the directory. But, man, your site better be the best of the best. The alternative is to submit your site to the Yahoo Directory Submit Program and get listed for a fee – currently $299 annually.
Laptop Computers Well, search engines, such as Google, index web pages by sending a spider or crawler out to the web to find, crawl and index web pages.
Laptop Computer When a spider finds a web page, it will typically index the contents of the page's TITLE tag, the body text and sometimes the META tags.
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Desktop Computer A search engine will use the contents of the TITLE tag as the link title in the search results. The description for a link may consist of the contents of the META description tag, or excerpts from the body text.
Notebooks On the other hand a web directory, such as the Yahoo! Directory, does not use spiders to find, crawl and index web pages. Instead it relies on web site owners to submit their web sites for indexing.
Lenovo Here's the important part... so listen carefully! ;o)
Hard Drive The Yahoo! Directory will ONLY use the information submitted via its How to Suggest Your Site submission form to create the directory listing title and description. Did you catch that?
Travelstar The 4 ranking factors are:
Gateway Site title
Domain name / URL
Directory category
Site description
The submission is then reviewed by a human reviewer to ensure the information submitted is appropriate. Quite often a site reviewer will edit the submitted information to fit its own editorial guidelines.
Laptop Parts Yahoo! NEVER sends out spiders to gather information from your web site. So no amount of optimization to your web pages will have any effect on your Yahoo! Directory listing's rankings.
Software What this means is that the fate of your site's ranking in the Yahoo! Directory is dependent on the information you submit in its site submission form.
Hard Drives In addition, once your site has been accepted into the Yahoo! Directory, you are stuck with the listing title, description and ranking.
Electronics Unless there is an error in the listing title or description, or your site has changed completely, Yahoo! will NOT entertain any changes to the listing. This is straight from the horses mouth.
Canon If your listing has an error on it, you can make a change request using Yahoo!'s How to Suggest a Change to Your Yahoo! Listing form.
Desktop Pc Don't forget that Yahoo! charges an annually recurring fee of $299, for as long as you want your listing in their directory. For adult web sites, the fee is a whopping $600!
Desktop Computers This is why it is essential that you get it right when you submit your site to the Yahoo! Directory. Because once you've made your submission, you have to live with your Yahoo! Directory listing for years to come.
Think Pad With the Yahoo! Directory being the most popular directory on the Web, the results could play a major part on the success of your web site.
Repair I hope that has cleared up the confusion that optimizing your web site can improve your Yahoo! directory listing rankings. It won't!
Data Recovery You may like to read my search engine optimization book, entitled "Search Engine Optimization Strategies."
Cisco Remember, you only have one shot at getting your Yahoo! submission right!
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Monitor About The Author: Michael Wong is a respected internet marketing expert , and the author of a leading search engine optimization book , numerous marketing articles , and reviews of marketing software and ecommerce software .
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