Michael Moore's Fahrenheit 9/11 Fuels Traffic To Movie Web
Sites, According To Nielsen//Netratings
NEW YORK, CA July 2, 2004 Nielsen//NetRatings, the global standard
for Internet audience measurement and analysis, reports today that
traffic from home to movie sites surged eight percent during the
week ending June 27, as surfers logged online to view movie times
and to buy
tickets for Fahrenheit
9/11.
The movie category attracted nearly 11 million unique visitors, up
from 10.2 million visitors during the week prior. Traffic to
Movies.com jumped 58 percent to 613,000 visitors, grabbing the top
spot as the fastest movie site (see Table 1). Moviefones online
traffic increased to 1.6 million surfers, surging 54 percent
week-over-week. Sony Pictures Movies and Yahoo! Movies saw traffic
increases of 43 percent and 20 percent respectively, while Rotten
Tomatoes drew 280,000 unique visitors to its site during the week
ending June 27, although it did not make the Nielsen//NetRatings
cut off during the prior week. Fahrenheit 9/11s impact stretched
beyond movie sites as traffic to MSN Slate skyrocketed 205 percent
during the week ending June 27, leading the way as the fastest
growing site at home. The site attracted 954,000 unique visitors
with more than one third of the sites audience viewing an editorial
on Michael Moores Fahrenheit 9/11. MSN Slate also spiked 116
percent at work with 54 percent of the nearly 1.7 million office
workers viewing the same article.
Laptop Battery Movie blockbusters such as Fahrenheit 9/11 continue to draw fans
online for tickets, movie trailers, commentary and interactive
content, said Kaizad Gotla,
Internet analyst, Nielsen//NetRatings. The summer movie season
is Hollywoods primetime, so we can expect to see higher traffic
and more buzz online, especially during key holiday weekends
such as July 4th.
According to the indictment, Jones would steal various IBM and Penguin computer servers from Verisign's warehouse in Virginia and sell them to Johnson. Johnson would then sell the servers to several individuals, who would sometimes place them for sale on eBay. As a result of this scheme, the indictment alleges that Jones and Johnson caused Verisign to lose more than $120, 000 worth of computer equipment. In the indictment, Jones and Johnson are charged in three counts with causing the interstate transportation of stolen property, namely IBM 330 and 335 servers, in violation of 18 U.S.C.
Thinkpad Table 1: Nielsen//NetRatings Fastest Growing Movie Sites, Week
Ending June 27 (U.S., Home)
|
Unique Audience |
| Brand or Channel |
Week Ending 6/27 |
Week Ending 6/20 |
% Growth |
| 1. Movies.com |
613 |
387 |
58% |
| 2. Moviefone |
1,603 |
1,040 |
54% |
| 3. Sony Pictures Movies |
524 |
366 |
43% |
| 4. Yahoo! Movies |
2,058 |
1,720 |
20% |
| 5. Rotten Tomatoes |
280 |
--- |
--- |
Organization name(if any): : Web Site Information Portion of .edu traffic(if known): % Individual Company Manage more than one site.
Microsoft Source Nielsen//NetRatings, June 2004
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Laptop Computers Additional Nielsen//NetRatings Week on the
Web:
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Laptop Computer Summer Season Holidays Spur Evite.com Usage
and a New Zealand citizen, according to court documents.Servers in China hosted the Web sites and the drugs were shipped from India, while operatives in Cyprus and the former Soviet republic of Georgia processed credit card information, Baker said.The case should remind consumers to beware of spam, he said."If you find your way to these Web sites through spam, you should really be asking yourself if you can trust them at all, " Baker said.
Desktop Computer Evite.com usage increased 35 percent at work between the weeks
ending May 30 and June 27, as more than 1.1 million unique office
workers geared up for holiday weekend festivities. Traffic to
Evite.com rose 20 percent during the same five-week period in
2003.
Notebooks Nascar.com Speeds Through the Web
Lenovo Nascar.com rose 26 percent to 641,000 unique office visitors,
during the week ending June 27, as Ryan Newman sped into first
place at the DHL 400 on Sunday, June 20. Race fans logged on to
view the current race lineup, with nearly 30 percent of the sites
audience still viewing results for the DHL 400. One fourth of
office visitors signed on to find Jimmie Johnson in the lead
standing for the Dodge/SaveMart 350.
Hard Drive About Nielsen//NetRatings
Travelstar Nielsen//NetRatings is the global standard for Internet audience
measurement and analysis and is the industry's premier source for
online advertising intelligence with its
NetView, AdRelevance, @Plan, WebRF, LemonAd, MegaPanel and
SiteCensus services. Covering 70 percent of the world's Internet
usage, the Nielsen//NetRatings services offer syndicated Internet
and digital media research reports and custom-tailored data to help
companies gain valuable insight into their business. For more
information, please visit www.nielsen-netratings.com.
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