American Greetings Tracks Valentines Day Success with Omniture
SiteCatalyst Monitors Traffic and Revenue Against Goals; Easily Handles Valentines Day Spikes
OREM, UT March 2, 2005 Omniture, the largest provider of on-demand web analytics, today announced that AG Interactive, the new media subsidiary of American Greetings Corporation (NYSE: AM), upgraded to SiteCatalyst in late January. Chosen as a replacement for a competitive solution, SiteCatalyst gives American Greeting (AG) a deeper understanding of customer segment behavior across the numerous sites that make up the online presence of the company.
AG is using Omniture to measure and improve conversion rates by customer segment, search engine optimization, effectiveness of traffic growth initiatives, marketing programs, branding and content changes, and to conduct A/B testing on the sites. Specifically for this past Valentines Day, AG used Omniture to monitor site activity, revenue and greeting card sends in real time while traffic spiked dramatically.
Clearly, Valentines Day is big business in the greeting card industry, said Sally Babcock, General Manager at AG Interactive. We had already put programs in place to take advantage of that such as order path improvements on the site and search engine optimization initiatives and we needed an enterprise-grade analytics solution to measure and maximize site performance leading up to and throughout the day. SiteCatalyst really blew us away with its functionality, ease of use and performance.
Headquartered in Cleveland, Ohio, AG Interactive operates the network of sites including AmericanGreetings.com, BlueMountain.com, BlueMountainCards.co.uk, Egreetings.com, and MIDIRingTones.com. Together, AG Interactive sites offer over 20,000 high-quality greetings and related social expression content, and comprise the number one online greeting card destination, with more than two million paying subscribers and millions of unique visitors per month. AG Interactive also includes business units: AGmobile (the wireless division) and AG Ventures (the international and new product division). The company is continuing to expand its use of SiteCatalyst to deliver vital web analytics data to employees across marketing, brand and product management, content management, partner management, traffic management and technology. Omnitures capacity for handling custom events played a key role in AGs selection process. AG sites have many success events that are not related directly to e-commerce and purchases (such as greeting card sends), and Omnitures ability to deliver full interaction and customer loyalty reporting of those events is critical.
SiteCatalyst combines a breadth of functionality and ease of use that makes web analytics data vital and actionable for an incredibly wide array of businesses, said Josh James, CEO and co-founder of Omniture. AG Interactive is a great example where we offer the ability to measure and improve the performance of the online business overall, regardless of the metrics being tracked or the volume and spikes in traffic.
About American Greetings
AG Interactive is part of American Greetings Corporation (NYSE: AM), one of the worlds leading manufacturers of printed greetings cards. American Greetings is headquartered in Cleveland, Ohio, and has been in the greeting card industry for more than 95 years. American Greetings companies also include Carlton Cards, Learning Horizons, Balloon Zone and DesignWare. Visit corporate.americangreetings.com.
About Omniture
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of next-generation web analytics technology that delivers the essential intelligence needed by Web commerce leaders and innovators to drive the business decisions that increase ROI. Omniture is the largest, on-demand, web analytics provider by revenue, and Omnitures SiteCatalyst is the most mature and comprehensive technology on the market, offering industry leading scalability and flexibility combined with an intuitive user interface. Omniture is the only company in its market to offer a comprehensive view of activity on a company's website that includes historical (data warehouse) and real-time analysis and reporting. In addition, Omniture offers knowledgeable professional service teams, experienced in helping customers determine the questions they must ask to arrive at the answers they require. Proof of its world-class technology and outstanding team, Omniture has the highest level of retained and satisfied customers in the market, including eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, Overstock.com, GM and Hewlett-Packard. www.omniture.com.
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