Oodle Announces Partnerships with Lycos and Backpage
Oodle Launches Partner Network With Charter Partners
SAN MATEO, Calif., March 7, 2006 - OodleTM, the search engine for local classifieds, announced today that Lycos and Backpage are charter members of the new Oodle Partner Network. Oodle, with more than 10 million classified listings from thousands of sources, is the nation's largest index of classified advertising.
The Oodle Partner Network
Oodle is working with partners to incorporate its search experience into their respective sites - from local newspapers to Internet portals - using a newly released application programming interface (API).
When consumers visit classifieds sites, they simply want to find what they are looking for. As a member of the Oodle Partner Network, partners can display results from Oodle's search index delivered through the Oodle API. Classifieds publishers can then both highlight their inventory of listings as well as give their users the option to see what's available on other local sites.
Publishers in Oodle's index benefit by receiving increased exposure. When a consumer sees results from Oodle on a partner site, the results link directly to the publisher. "By broadening the base of our search platform, classifieds publishers in our index can receive even more qualified traffic through Oodle," said Craig Donato, co-founder and CEO of Oodle.
Lycos and Backpage are Charter Partners
Oodle search results are being incorporated into Lycos' new classified marketplace, which launched this week and is located at lycos.oodle.com. Lycos, a leading portal destination for consumers and creators of quality content, operates a broad range of popular sites including Lycos.com, Angelfire.com, Hotbot.com, Tripod.com and Wired.com.
"We're excited about the launch of our Lycos classifieds," said Brian Kalinowski, chief operating officer of Lycos, Inc. "Not only can our users post classified listings for free, but by partnering with Oodle they quickly identify the most relevant listings, whether they were published on our site or elsewhere."
Oodle results are also being added to Backpage.com, a group of free community classified sites operated by local media outlets including newspapers, radio and television stations in 40 metro areas. This week results were introduced in Houston, Denver, Los Angeles, Cleveland, Tucson, Boston and San Antonio.
"We're excited to include Oodle's results in our local marketplaces," said Carl Ferrer vice president of Backpage. "If our users can't first find it on Backpage, we're happy to direct them to other resources where they can find what they're looking for."
About Oodle, Inc. Oodle, Inc. is a search engine for local classified listings. Oodle's mission is to provide consumers with online tools that make it easier to buy, sell and give locally. Launched in April of 2005, Oodle (www.oodle.com) now covers over 100 metropolitan areas in the US. For more information, please visit http://www.oodle.com. To be included in the Oodle index or learn more about the Oodle Partner Network and the Oodle API, please contact partner@oodle.com.
About Lycos, Inc. Lycos, Inc. (www.lycos.com) is a wholly owned subsidiary of Daum Communications Corp., a leading Internet portal and e-commerce destination in Korea with a growing presence throughout the Asian markets. Lycos, Inc. creates and operates search, community and technology lifestyle sites including Lycos.com, Hotbot.com, Wired.com, Tripod.com and Angelfire.com. Other Lycos products and sites include Lycos Mail, Gamesville and GetRelevant. Lycos was acquired by Korean Daum Communications Corp. in October 2004 and has its U.S. headquarters in Waltham, Massachusetts. Daum Communications Corp. is traded on the KOSDAQ: 035720, www.daum.net.
About Backpage Backpage.com was founded in 2004 by Village Voice Media, an award-winning group of alternative weekly newspapers. In two years, the free site's popularity has fueled its expansion into 40 major American markets and provides online classified sites for various local media outlets including newspapers, radio stations, and television stations. For more information, go to Backpage.com
Source: Lycos
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