POWERi Technologies Launches New Orange Bowl Campaign
Interactive Marketing Campaign Shows Dramatic Ticket Renewal Results
PLANTATION, Fla.--(BUSINESS WIRE)--July 20, 2004--POWERi Technologies, Inc. is pleased to announce the launching of the new Orange Bowl interactive campaign and record-setting online ticket renewals. The Plantation-based interactive marketing firm will continue to use its leading-edge approach to delivering results by combining interactive rich media technologies with captivating creative design to provide dynamic marketing solutions.
Given the Orange Bowl's status as host of the upcoming Bowl Championship Series (BCS) National Championship game in January 2005, POWERi's rich-media expertise will go a long way in helping assure the event's success. This particular national event is held in Florida only once every four years.
"We have had a very fruitful relationship with the Orange Bowl for over three years. From the beginning they understood the potential of the Internet and the opportunity it provided them to expand and enhance their well-known brand. We are very pleased that we have been able to play the leading role in executing the Orange Bowl's interactive marketing strategy," said David Andrade, president of POWERi Technologies. "The robust volume of online ticket renewal we've been seeing is a testament to the effectiveness of the Orange Bowl/POWERi relationship."
The online ticket renewal system, launched only five weeks ago, has already processed over $2.1 million in transactions, a renewal rate that had been virtually impossible using conventional renewal methods. The average order size is over $2,100. POWERi developed the Orange Bowl's interactive Web site, which enables online purchase of tickets; flight, ground and hotel reservations scheduling, and other travel-related arrangements. The site also features streaming media and interactive polls. Since launching the first campaign, ticket sales volume for Orange Bowl events has seen exponential growth. However, tickets are not yet open to the public for purchase since first priority seating is given to existing season ticket holders.
"We selected POWERi because of their demonstrated ability to function in the e-commerce space," said Joe Hornstein, media relations manager for the Orange Bowl. "They have demonstrated real talent in the many areas in which they have served the Orange Bowl, and we are especially happy with their professionalism and ability to bring to us leading-edge technology solutions," he went on to say.
Earlier this year, POWERi Technologies won the Best of Show award for the South Florida regional ADDY awards, the most distinguished award given in advertising, and was the only multiple-award-winning company in the Interactive/Rich Media category for the 4th District ADDYs (spanning Florida and the Caribbean).
The Orange Bowl, which hosts some of the nation's premier sports and entertainment events, will be hosting the 71st Annual FedEx Orange Bowl January 4, 2005 at Pro Player Stadium. The event will showcase the match-up between college football's two top-ranked teams for the BCS National Championship. The game, televised by ABC Sports at 8 p.m. EST, will crown the FedEx Orange Bowl's record 18th consensus National Champion and showcase some of today's most prolific entertainers in its World-Class Halftime Show.
The Orange Bowl Committee is a not-for-profit, 310-member, all-volunteer organization that exists as a self-sustaining, independent organization supporting and producing activities and events, which enhance the image, economy and culture of South Florida. Among the OBC core events are the Orange Bowl Festival, FedEx Orange Bowl and World-Class Halftime Show, Orange Bowl Basketball Classic, and the Orange Bowl Youth Football League.
POWERi Technologies, Inc., founded in 2001, is a full-service interactive marketing company. It provides an integrated set of strategy, technology and creative solutions to help companies of all sizes and in different sectors to attract, build and maintain high-value relationships with their key constituents. POWERi's multimedia campaigns have garnered distinction for their high-end look and feel, and it is the only South Florida-based firm that combines technology and business strategy with creative services to reach and exceed the marketing objectives of its clients.
Contacts
POWERi Technologies, Inc., Plantation
David Andrade, 954-382-3900
andrade@poweri.com
http://www.poweri.com
or
The Hinds Enterprise (THE) Company
Yvette Hinds, 954-967-0172 / 954-224-2235
yedery99@cs.com
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