Study Reveals Leisure Travelers Migrating To Upscale Hotels
Laptop Battery Americans may be watching their vacation budgets a little more this year. But travelers also are expecting a lot more bang for their buck as Summer 2003 approaches, according to a new priceline.com survey of hotel booking trends.
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Microsoft Priceline.com recently surveyed several hundred thousand hotel room requests made by its customers for travel in April and May 2003, and compared those requests to the same period a year ago. (Priceline.com is the 4th largest seller of hotel rooms on the Web, typically booking an average of 1 million hotel room nights in a quarter). Priceline.com found a significant spike in leisure traveler demand for the more luxurious hotels in its system. Almost 40 percent of all hotel requests in April/May 2003 were for 4-star, resort and 5-star hotels. That compares to approximately 32 percent in April/May 2002.
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Laptop Computers "Consumers are looking for a much better return on their travel dollar as Summer 2003 approaches," said Chris Soder, Executive Vice President of Lodging and Vacation Products for priceline.com. "They are taking advantage of the great deals that are now available at many of the higher-end properties to upgrade their vacation accommodations. This trend is encouraging news for the upscale hotels that are seeing incremental bookings from leisure travelers who are stepping up to the more luxurious properties that they might normally not be able to afford."
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Laptop Computer Priceline.com is the Name Your Own Price(R) hotel site where consumers pick the exact neighborhood and quality of hotel they want, then tell priceline.com what they`re willing to pay for it. Priceline.com works with its major-brand partners to find a hotel willing to accept their price for top-of-the-line accommodations. By being flexible, priceline.com customers can get their rooms at prices that are up to 40 percent less than other leading online reservation services. Priceline.com works with over 9,000 hotel properties in the U.S., Europe, Canada, Mexico, Asia and the Caribbean (which represents the most participating properties of any online hotel reservation service, according to travel research firm PhoCusWright). Priceline.com also is part-owner of Travelweb LLC, the travel distribution company also owned by Marriott International, Hilton Hotels Corporation, Hyatt Corporation, Starwood Hotels, Intercontinental Hotels Group and Pegasus Solutions, Inc.
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