Laptop Battery Dramatic title. Well, it's about time- a lot of sites should be
knocked off their rankings pedestals.
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Thinkpad What? Google Rates Sites By Hand?
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Microsoft If you hadn't heard, Google is indeed using human editors to
increase the quality of its search results and catch more web spam.
You must know what web spam is- those Google search results that
contain only more (fake) search results, pages with no real content
but lots of links and adds? These are black hat spammers trying to
fake out Google and make money via affiliate programs and AdSense.
Captured music can then be organised using the Audio Tag Editor, designed to streamline tagging audio tracks with artist or title information.
Laptop Computers At one point, it wasn't clear Google could beat these spammers-
they always had a new programmatic trick to stay a step ahead.
Enter human editors. It may seem anathema to Google's style, but
it's critical to achieving their stated goal: quality search
results.
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Laptop Computer For more details on these editors, or "raters", including a copy
of a help wanted ad for European Google editors, check out these
links:
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Desktop Computer
Http://www.searchbistro.com/index.php?/archives/19-Google-Secret-Lab,-Prelude.html
Notebooks And
Lenovo Http://www.oreillynet.com/pub/wlg/7183.
Hard Drive Which Sites Are Tagged as Offensive?
Travelstar If you don't want to get blacklisted, the most important thing
for you to understand is what you should and shouldn't do when
creating websites.
Gateway Ideally, it would be just as simple as following Google's
Webmaster Guidelines
(http://www.google.com/webmasters/guidelines.html). You could make
the case that it is that simple. But it's easy, when you aren't
getting any traffic and want to promote your site, to violate a
suggestion you hadn't read all that carefully. Especially since so
many sites are violating them. So the first imperative for
webmasters is don't just skim Google's Webmaster Guidelines - read
them slowly. MEMORIZE them.
Laptop Parts Is that enough? Let's look at Google's site editing instructions
(their 13 page "Spamguide.rtf") and see.
Software Affiliate Websites Under Human Scrutiny
Hard Drives The first important distinction they make is that sites must
have unique value to their visitors. This is discussed in terms of
how to uncover "Thin Affiliates". A thin affiliate is a website
that merely duplicates all or part of another site and directs
traffic to it. The goal of the thin affiliate is to throw up many
pages quickly (often with the aid of webpage-generating software),
including their affiliate links.
Electronics Often these sites, like the fake search results websites, have
pulled a large number of keyword search phrases together from
Overture or Wordtracker, and, using some form of SEO (perhaps black
hat), have wormed their way to high rankings.
Canon Google doesn't mind an affiliate site that provides extra
content or value for visitors. But a thin affiliate earning
commissions and providing nothing? Offensive!
Desktop Pc Navigating the Gray Area
Desktop Computers Google tries to help the human editors distinguish if the site
is thin or not with both principles and examples. Here are some of
major points made:
- On thin affiliate websites, all external links point to one
website (however, a site that compares prices between several
affiliates does add value and is acceptable).
- A good test for thinness: Would the site stand on its own
without the pages that lead to affiliate sites? Or, is there rich,
unique
content on the site?
- Some other criteria help editors identify program-generated
sites: Sites with multiple similarities (or substantial equalities)
between pages including formulaic descriptions, content, and
template; and repeated text or dictionary-like lists of words in
the description. [to check for these, search google for
'site:www.ANYSITE.com' without the quotes].
Think Pad Obviously inoffensive websites can have one or two of these
features, so Google encourages editors to send them a question
rather than just mark the site offensive.
Repair Other things that alert Google editors are:
- Images all hosted on another domain,
- External links not placed for humans but to get them indexed by
search engines,
- Stock description for affiliate links rather than custom
comments, and
- Hidden text (Could you be any dumber? That's so
black-hat-2002!).
Data Recovery FYI: Google also asks editors to mark uniquely authoritative
sites as either Vital or Useful.
Cisco How to Make a Positive Impression on Google Editors
- Add valuable content, downloads (like a custom application,
video, or audio), the option to receive something through real
mail, or an ezine.
- Link to multiple affiliates/revenue streams.
- Make your website somewhat organic (not formulaic)- don't use
keyword spam webpage generating software.
- Add unique descriptions to webpages and links.
- Host your own images.
- List your contact info, phone number, availability, etc.
- It's ok to have an affiliate program and spawn
affiliates.
Keyboard Since 1999, Brian B. Carter, MS, has reached more than 2 million
readers online. His most popular site ranks in the top 1% of all
major websites. Brian's second book, "How I Made $78,024.44 in Six
Months Using the Newest Secrets of AdSense and Overlooked Keywords"
will be available in October, 2005 from Since 1999, San Diego SEO
Consultant Brian B. Carter, MS, has reached more than 2 million
readers online. His most popular site ranks in the top 1% of all
major websites. Brian's second book, "How I Made $78,024.44 in Six
Months Using the Newest Secrets of AdSense and Overlooked Keywords"
will be available in October, 2005 from his website, his website,
Ranking High on Search Engines . Brian is an SEO Consultant in San
Diego, California.
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