Getting Lots of Online Traffic Is The Holy Grail Of
Internet Marketing
Laptop Battery Loads of internet traffic is the goal of every internet marketer
but unfortunately it's easier said than achieved. The question at
hand then (especially if you are new to internet marketing) is how
do you increase internet traffic to your site?
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There are three fundamental ways to get internet traffic to your
site. Some of these methods have fairly rapid results, some are
more long term and some are free while others will require you
dipping into your pocket. Okay here goes...the following are the
three main methods to increase internet traffic to your site:
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1. Paying For Internet Traffic:
In an ideal world it would simply be a case of build it and
then they'll come. But as you are well aware this world of ours
is far from ideal...so unfortunately you are going to have to sweat
a little to get that online traffic! I'm sure like most of us you
really don't want to pay for internet traffic (who does?)
but the plain fact is, if your site is new, while you are busy
struggling to claw your way up the search engine rank pages (SERPs)
paid advertising is your quickest route
to get internet traffic.
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Another reason why (if you're new to online marketing) you
should seriously consider using this method is the fact that your
site is going to be just another splash in a tidal wave of
millions of internet marketing sites. And know what that means?
It means the search engines are going to be ever so reluctant to
facilitate your climb to the top! Why? Because you aren't offering
any new, unique or useful information to the web (well probably
not in the beginning at least)--and that by the way is the core
of the search engine
business--offering useful
information to searchers. Further more this is also the reason
why people who target niche markets get higher SERP listings and
higher page rank so much faster than somebody who targets an
already saturated, highly competitive market.
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Paying to get internet traffic is what is commonly referred to as
Pay-Per-Click or PPC. At its most basic, pay-per-click
marketing involves you composing an advert and bidding for a
relevant searched-for keyword. Your ad will then be listed on the
relevant search engine index pages for that same keyword you bid.
The more competitive a keyword is, the higher your bid price will
have to be for your ad to appear on either Page 1 or Page 2 of the
search engines (the reason why you want to be on the first two
search engine pages is that most people rarely go deeper than two
pages to view the results of their search query). The
advantages of PPC advertising is that it can increase
internet traffic to your site within a few minutes to hours. The
disadvantage is that it is very competitive and if you aren't
careful, it can cost you a mini-fortune with little to show for it.
So you'd be well advised to take the time to learn the ropes for
PPC marketing before diving headlong. If you are new to the whole
PPC concept, go to Google and read up about their PPC model
commonly known as Google Adwords.
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The following is a list of PPC models you can use to increase
internet traffic to your site:
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The Big Guns:
Google Adwords;
Yahoo! Search Marketing.
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The Lesser Guns:
Kanoodle;
Ask Jeeves;
Enhance Interactive;
7Search.
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2. Free Internet Traffic:
Yes there is such a thing as free on-target internet traffic, and
the advantages are self-evident...FREE! The flip side
however, is that you are going to have to put in a little bit more
effort into harnessing this particular brand of internet traffic.
So how do you go about getting this free online
traffic--simply...by promoting yourself to the online community as
an expert in your field. And the way to do this is by writing
interesting, informative and useful articles relevant to your
target audience. Next thing, submit your article to as many Article
Directories as you can. Then Kazaam! Before you know it,
people will be snapping up your articles as content for their
sites! There are hundreds of article directories out there and
almost as many software programs to automate your article
submission so finding places to submit your articles to shouldn't
be a problem. If your articles are well written and informative a
lot of the better directories will even include them on their
high-stream RSS (real simple syndication) traffic list.
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Not only will writing good articles develop new internet traffic
flow to your site, it will also boost your conversion ratio
(visitors-to-buyer) because your well written articles (or so we
hope) will foster a degree of trust and respect in your
visitors...which ultimately translates into a visitor who is more
receptive to buy from you. However, equally important is the fact
that writing articles is the
best way to get highly relevant
one-way back-links pointing to your site without spending a
dime!
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Talking about links, if there is only one thing you should know
about links, it is that keyword relevant one-way links are the best
links to have. Furthermore, since they are coming from topically
related sites those links are really going to be highly rated by
the search engines. Well written articles will have an enormous
impact on increasing internet traffic to your website through the
viral nature of their dissemination...the
only drawback is it may take some time. So with this in mind it's
best to start your article writing as soon as possible. That way
your back-links will be picked up sooner by the search engines!
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A final note about article submission...it's better to
submit to article directories with high page rank, at least to
begin with. How come? Because it's a well known fact that search
engine spiders tend to crawl websites with higher page rank much
more frequently than sites with low or zero page rank. In essence
this means that those back-links pointing to your site will be
picked up that much quicker by the search engine crawlers. Also
people are much more likely to get content from well respected
directories, and such directories naturally tend to have a page
rank of 5 and above. However also bear in mind that an
article
directory that has a low page rank today may well
boast a high page rank sometime in the tomorrows to come. So go
ahead (if you have the time or software), be a daredevil and
submit to them all!
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3. Getting Website Traffic Using Good SEO Techniques:
Lastly but certainly not least you should apply time proven and
tested SEO (search engine optimization) techniques to increase your
website traffic. But first things first...are you familiar with the
term SEO? If not, here's a very brief explanation (this article is
not about search engine optimization and will barely scratch the
surface on all there is to talk about SEO. However as things stand,
the internet is liberally sprinkled with thousands of excellent
articles on SEO so you shouldn't have any difficulty getting up to
speed).
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At its most basic SEO is the process whereby you structure or
design your site in a manner that search engine crawlers (also
known as spiders) find highly attractive. The aim of search engine
optimization is to get your website ranked as high as possible on
the search engine index (results) pages (the pages that show up in
your browser, following a search query on any search engine). All
things being equal (i.e., you've got original useful content on
your site) a well optimized site will rank better on the search
engine index pages than one that is not optimized yet (more or
less) has the same attributes.
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SEO techniques are laborious and time consuming, and furthermore
the results from your SEO efforts may take a while to
manifest...but what you should understand, is that when applied
optimally, in time this method will be your biggest draw of
internet traffic!
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Ba Kiwanuka is the webmaster of
http://www.internetbusinessmart.com
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