NEW YORK -- October 7, 2004 -- 24/7 Real Media, Inc. (Nasdaq: TFSM), a pioneer in interactive marketing and technology, today announced that Gamedaily.com, a leader in consumer news, reviews and free high-speed game downloads and game business news, has expanded its relationship with the company. The relationship now includes Insight XE, as its analytics solution, in addition to using Open AdStream Central as its exclusive ad serving solution for its destination site, Gamedaily.com, which connects with a network of more than 130 affiliated portal, consumer and B2B sites.
Gamedaily.com provides free consumer video game content including news, reviews, features and broadband demo and trailer downloads to millions of gamers without requiring P2P software, site registration or a paid subscription. It has unrivaled experience promoting hundreds of major game titles for leading publishers including Atari, Disney Interactive, Electronic Arts, Konami, Microsoft, Sony Online, TakeTwo Interactive, THQ, UbiSoft, Vivendi Universal and others. Each month, GameDAILY content reaches more than 23 million gamers, of which the overwhelming majority are 14-to-34-year-old males.
Gamedaily.com added Insight XE because it needed to update the technology it used to review site data. Instead of receiving its visitor data by log file crunching, it now uses java script in real time to ascertain visitor data. Consequently, with a fully customizable taxonomy, Gamedaily.com is able to see its Web site traffic more comprehensively and thoroughly than ever before. By running its data in Open AdStream Central, it can now create the most efficient and targeted advertising campaigns.
Mark Friedler, CEO, Gamedaily.com, said, Just as Open AdStream Central meets our needs for an ad serving solution, Insight XE will help us to better target and understand our audience of young males. We have a deeper understanding and visibility of our sites performance. The result is we are more successful helping large brand advertisers reach them with exciting interactive ad solutions and audience tracking in an end-to-end solution.
Robert Tas, 24/7 Real Medias senior vice president - Technology Solutions Group, said, We are pleased to extend our relationship with Gamedaily.com. Increasingly publishers are recognizing the value of precise targeting and 24/7 Real Media looks forward to helping Gamedaily.com attain a more comprehensive understanding of its audience, and make it possible to market its audience most effectively. Our focus on a seamless platform, combining ad serving, analytics and behavioral targeting, provides a robust and relevant solution for our customers and the market.
Insight XE is a powerful, flexible next generation Web Analytics solution that helps organizations measure, analyze and understand the behavior of visitors to their Web site. Among 24/7 Real Medias Insight XE clients are FoxNews.com, Forbes.com, Lifetime TV, UAL Loyalty Services and YellowPages.com.
About GameDAILY
GameDAILY is a leading video game media company that reaches over 23 million gamers each month through its destination site, http://www.gamedaily.com, and a network of over 130 affiliated sites and portals. Founded as Gigex, GameDAILY has unrivaled experience promoting hundreds of major game titles for leading publishers including Atari, Disney Interactive, Electronic Arts, Microsoft, TakeTwo, THQ, UbiSoft, Vivendi Universal and others. The GameDAILY newsletter is the leading video game trade publication and is available at http://biz.gamedaily.com. The website is owned and operated by Gigex, Inc which was founded in 1995 and is privately held with offices in San Francisco and New York City.
About 24/7 Real Media, Inc.
24/7 Real Media, a pioneer in interactive marketing and technology, targets and delivers audiences for publishers and marketers. Our customers generate increased revenue and profits through media and search services, coupled with one seamless platform of serving, targeting, tracking and analytics technologies. The company is headquartered in New York, with offices in other major U.S. cities, Canada, Europe and Asia. For more information, please visit www.247realmedia.com.
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Caution concerning forward-looking statements:
This news release includes certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to changes in economic, business, competitive and/or regulatory factors. More detailed information about those factors is set forth in our filings with the Securities and Exchange Commission. In addition, the following factors, among others, could cause actual results to differ materially from those described herein: enhanced competition, the potential for impairment of relationships with employees or major customers, loss of faith in Internet advertising, international risks, and other economic, business, competitive and/or regulatory factors affecting the businesses of 24/7 Real Media. All information in this release is as of October 7, 2004 The Company is not under any obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.
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