Business Travelers Cite 'Value' When Selecting a Hotel as More
Important Attribute then 'Hotel Brand'
Laptop Battery YPBR Survey Shows | 2005 National Business Travel Monitor
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Thinkpad Demand for business travel services is recovering slowly,
although there are some preliminary signs this segment of the
market is poised for growth in the year ahead according to the
recently-released Yesawich, Pepperdine, Brown & Russell 2005
National Business Travel Monitor(TM). Of the estimated 58% of
adults who took at least one overnight trip of more than 75 miles
from home last year, an estimated one out of three (33%) took at
least one business trip, roughly the same percentage as last
year.
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Microsoft Consistent with the results observed in 2004, the highest
incidence of travel for business continues to be to attend an
association meeting (53%), followed by individual business travel
(43%) and travel to attend a corporate meeting (29%). Significant
declines were observed in the average number of international
business trips and extended business trips (those taken for five or
more contiguous nights). On a more optimistic note, fully 42% of
active business travelers expect to take more business trips in the
year ahead (versus 24% who expect to take fewer). This expectation
is likely to convert into significant growth in demand for all
business travel services including air transportation, lodging and
car rentals. Among business travelers who indicated they were
planning fewer business trips in the year ahead, the most
frequently-cited reason why was a "cut back on my need to travel
for business." This is consistent with a sentiment now expressed by
one-third of business travelers who assert they are attempting to
use technology as a surrogate for face-to-face communications,
thereby reducing their need to travel on business.
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Laptop Computers Although the lodging industry continues to build "big boxes,"
business travelers increasingly prefer hotels with less than 300
guest rooms (74%, up significantly from 67% last year). Business
travelers also express growing interest in non-chain affiliated
hotels (14%, up from 10% last year), presumably as an expression of
their personal lifestyles and the growing belief that hotel size
and quality of service are inversely related. Specifically, only
51% of business travelers feel "quality of service in hotels and
motels is improving," down significantly from the 58% who agreed
with this statement last year.
Members of Choice Privileges, Choice_s frequent traveler program for Comfort Inn, Comfort Suites, Quality, Sleep Inn and Clarion brand hotels in the U.S., can earn points for their "Choice Holidays" stay. Guests visiting Econo Lodge and Rodeway Inn brand hotels in the U.S. and staying at the "Choice Holidays" rate can earn EA$Y CHOICE frequent traveler stamps. Guests staying at all Choice brand hotels may instead choose to receive frequent flier miles from participating airlines.
Laptop Computer Four out of ten business travelers state they try to earn
airline miles whenever they travel on business (fully 30% do when
they purchase goods and services other than travel), and they are
most likely to redeem these "currencies" to take a vacation.
For the business traveler the hotel features meeting and banquet facilities, making any business trip a little more pleasant.
Desktop Computer When it comes to hotel selection, "value" weighs in as king
(after the predicable influence of "location" and "previous
experience with the hotel), with fully 86% of business travelers
citing this attribute as important (up from 79% last year). The
hotel brand name is cited as influential by just over half (52%) of
business travelers, down from 64% last year.
Notebooks For business travelers who are frequent flyers there is, not
surprisingly, growing interest in some perennial favorites: ample
leg room (up to 88% from 83% last year) and extra overhead/on-board
storage capacity for full-fare customers (up to 63% from 55% last
year). In-flight Internet access is of interest to 36% of all
business travelers, up from 27% last year. Only 23% of business
travelers feel that cell phone usage should be permitted in flight,
and fully seven out of ten (68%) agree that if airlines permit
in-flight cell phone usage separate "talk" and "no talk" seating
sections should be designated as well.
Lenovo Contrary to the trend observed during the past few years, a
significantly higher percentage of business travelers report using
the services of a travel agent (32%, up from 25%). This is
presumably a function of growing suspicion about the integrity of
pricing for travel services across the multiple channels of
distribution, and extent to which business travelers are willing to
invest the time required to "shop" for the best prices on their
own.
Hard Drive Almost seven out of ten (68%) of business travelers used the
Internet or an online service to plan some aspect of a business
trip last year, and 54% actually booked a reservation online. The
highest incidence of both planning and booking online is reported
by the most affluent business travelers (those with an annual
household income over $100,000 per year).
Travelstar And life on the road continues to be a challenge for many
business travelers: 41% report they don't get enough sleep, 35% eat
too much, 23% feel stressed out, and 18% get lonely.
Gateway The Yesawich, Pepperdine, Brown & Russell/Yankelovich
Partners 2005 National Business Travel Monitor is a
nationally-projectable survey of the travel habits, preferences and
intentions of 1,200 active (U.S.) business travelers, now in its
tenth year.
Laptop Parts Yesawich, Pepperdine, Brown & Russell is America's leading
marketing, advertising and public relations firm specializing in
serving travel and leisure-industry clients. Headquartered in
Orlando, Florida, the agency maintains service office across the
United States and Europe. www.ypbr.com.
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