Search Engine Marketing Firm iProspect Announces Its Own Pay
Per Click Advertising Bid Management Tool at Search Engine
Strategies 2004 San Jose
iSEBA(TM) Keyword Bid Management Tool Augments iProspect's
Full-Service Search Engine Marketing Offering
Laptop Battery SAN JOSE, Calif.--(BUSINESS WIRE)--Aug. 5, 2004-- iProspect, the
Original(R) Search Engine Marketing Firm, unveiled iSEBA(TM)
(iProspect Search Engine Bidding Agent) at the Search Engine
Strategies Conference this week. iSEBA(TM) manages the keyword
bidding process for pay per click advertising campaigns on both
Google and Overture's paid search programs. Over the last year
iProspect's staff has provided PPC advertising services utilizing
the agent to manage over 40 client campaigns. A patent was filed
for iSEBA(TM) with the U.S Patent Office on July 22, 2004:
http://www.iprospect.com/media/press2004_07_27.htm.
Globally Optimize the Keyword Set Across the Campaign
Search Engine Marketing (Pay Per Click Advertising), Email Marketing, etc. However, we prohibit any member from bidding on “Go Card” or “Explorer Pass” product trademarked or branded keywords. Additionally, you are prohibited from using any of the “Go Card” or “Explorer Pass”URL domains in any Pay Per Click ad related to any keyword in any of the following search engines (but not limited to): Google, AOL, Ask Jeeves, Yahoo, MSN, MIVA, Dogpile, Search123, Enhance, etc.
Thinkpad ISEBA(TM) optimizes the spending of a clients' budget across the
entire set of keywords - a methodology known as "global campaign
optimization" - which produces results superior to those produced
by bid management methodologies which optimize on a
keyword-by-keyword level. And iSEBA(TM) is an objective-based tool
that enables iProspect clients to select to have campaigns
optimized by their choice of results: traffic, conversions, ROI,
revenue or profit.
"Today's online marketers must judge the success of their search marketing campaigns based on cost, rankings and conversions, " said Fredrick Marckini, chief executive officer of search engine marketing firm iProspect. "Since both pay per click and organic search results can have a dramatic effect on an organization's online visibility, as well as their web site's return on investment, it's important to research, optimize and analyze the entire SEO process. WebPosition Gold helps marketers perform each of these critical functions in a professional, effective way."
Microsoft ISEBA(TM) is a true "agent" in every sense of the word. It will
test every keyword in a client's keyword set by bid price and
position, by hour of the day and by day of the week, using neural
net modeling to predict bid prices every hour. It also runs
'what-if' scenarios every hour to predict what effect changes to
bidding will have on the bidding outcome and the rate at which a
client's budget will be spent. From what it "learns" and then
predicts, it makes bidding adjustments every hour, selecting the
set of keywords, the prices, and the search result positions that
will generate the best results for the client that hour. It does
this every hour of the day 24/7/365.
Customers go to major search engine to find products and services. When someone searches on a keyword targeted to your ad content, your pay per click ad appears. If a visitor clicks on the ad, they will then be directed to your Web site. See How It Works FAQs What is Pay Per Click Advertising Pay per click advertising, also known as paid search advertising, is quick way to drive targeted traffic to your Web site. When people search for a product or service on search engines, related ads appear on the search results page. You can bid on search keywords which then automatically display your Web site URL when someone searches using the keyword. This means that customers looking for products and services related to your business will see your ad when they search.
Laptop Computers Keyword Imputation
Now Accepting Bill Me Later Vertical Dots Spacer Free Shipping on Orders Over $89 AC Lens Affiliate Program ACLens.com Affiliate Pay Per Click (PPC) Bidding Rules AC Lens highly encourages bidding on search terms to increase the potential to sell contact lenses, reading glasses, and other vision care products. Bidding at some of the larger pay per click search engines (PPCSE), such as Google, Yahoo, and MSN, is a great way to drive traffic to ACLens.com and send your commission checks even higher.
Laptop Computer In addition to its global campaign optimization capabilities,
iSEBA(TM) has a unique linguistic component that recognizes when
new keywords are added to the campaign's keyword set that are
linguistically similar to already-optimized keywords. Once the
newcomers are recognized, iSEBA(TM) immediately starts bidding on
them like their already-established counterparts. By doing so,
these new keywords become ROI-positive almost immediately.
Health research search engine pay per click resource for mental health, nutrition, alcohol and drug abuse, more.
- links.
Desktop Computer Historic Data Import
Notebooks ISEBA(TM) is also unique in being able to accept imports of
historic data from all the other major bid management platforms,
simple in-house results clients may have maintained in Excel, and
even a client's website log file data. It analyzes this data prior
to starting its testing of a client's keyword set to help determine
initial keywords, prices, times and positions. This means that the
minute that iSEBA(TM) starts managing a client's campaign it will
immediately be as smart as the client ever was utilizing their
previous methodology, and will only increase the effectiveness of
their campaign from there. Once again, this saves considerable time
in making the client's set of keywords ROI-positive.
Lenovo Pay Per Click Management Services
Hard Drive "iProspect provides complete pay per click campaign management
services as part of its keyword bidding solution," said John
Tawadros, Vice President of Client Services and Technology for
iProspect. "From keyword research, selection, and refinement;
reporting support; campaign assessment and recommendations; help
developing and testing the creative of our clients' pay per click
ads as well as their landing pages - all these value-add services
are included in a client's campaign along with the actual set-up
and running of the agent. This is not a do-it-yourself or a 'set-it
and forget it' solution. We actively work with our clients to
manage their campaigns and ensure that they surpass their marketing
goals," Tawadros added.
Travelstar Full-Service Search Engine Marketing
Gateway IProspect's goal is to be the complete solution for its client's
search engine marketing needs, including: natural search engine
optimization, paid inclusion management, Web analytics and website
conversion enhancement(TM) in addition to its pay per click
advertising management services. "This means that intelligence
gained through the management, measurement and analysis of keyword
performance in organic and paid inclusion search results can be
used to augment clients' pay per click advertising campaigns - and
often the improvements we see from such 'cross-pollination' of
campaigns are dramatic," Tawadros stated.
Laptop Parts Competitive Landscape
Software "We feel we've built a tool that can very favorably compete with
the best tools available in the marketplace -- tools like Maestro
from Did-It.com, Atlas OnePoint's BidManager and CampaignOptimizer,
Overture's Search Optimizer, as well as Efficient Frontier's bid
management offering," stated Fredrick Marckini, CEO of iProspect.
"We feel there are marketers out there who will recognize the
benefits of having all of their search engine marketing
requirements performed by the same firm, and with iSEBA(TM) we feel
can compete with the top firms who specialize in PPC
management."
Hard Drives An earlier release on August 2nd incorrectly stated that
Did-it's Maestro, Atlas OnePoint's BidManager and
CampaignOptimizer, and Overture's Search Optimizer are purely rules
based systems that do not have the ability to manage campaigns at a
global level or import prior campaign data. In addition, the
earlier release indicated iSEBA(TM) would deliver superior results
to tools like Maestro from Did-It.com, Atlas OnePoint's BidManager
and CampaignOptimizer, and Overture's Search Optimizer, due to
iSEBA(TM)'s "global campaign optimization," although this has yet
to be independently tested in the marketplace.
Electronics Analyst References
Canon Forrester Research analyst Charlene Li (cli@forrester.com), as
well as Jupiter Research analysts Gary Stein
(gstein@jupitermedia.com) and Nate Elliott
(nelliott@jupitermedia.com) are available for comment on
iSEBA(TM).
Desktop Pc About iProspect
Desktop Computers IProspect(R) is The Original(R) Search Engine Marketing Firm.
The company helps many of the world's most successful brands
maximize their online marketing ROI through natural search engine
optimization, paid inclusion management, pay per click advertising
management, Web analytics, and website conversion enhancement(SM).
iProspect has published three books on search engine marketing,
including Achieving Top-10 Rankings in Internet Search Engines, and
most recently, Search Engine Positioning. Distinguished as a 2003
Inc. 500 and Deloitte & Touche Fast 500 fastest growing company
in America, iProspect is located in Watertown, Massachusetts and
can be reached at 1-800-522-1152, or by visiting
http://www.iprospect.com.
Think Pad Further information about iSEBA(TM) can be found on the
iProspect website at http://www.iprospect.com or by calling
1-800-522-1152 (ask for "Sales"). Specific questions from the press
regarding this release can be directed to iProspect Media Relations
Manager, Colleen Reed Sears, at 1-800-522-1152 x1121 or
csears@iprospect.com.
Repair Contacts
Data Recovery
iProspect
Colleen Reed Sears, 800-522-1152, ext. 1121
csears@iprospect.com
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