Enhanced Unicast Advertising Platform Sets New Standard for
Transitional Advertising Accuracy and Performance
Technology Backed by Service Expands Q4 Inventory, Revenue
Opportunities
New York Unicast the advertising group of Viewpoint Corporation
(NASDAQ: VWPT) recently debuted a new version of its Unicast
Advertising Platform. This is the only platform for advertisers,
agencies, and publishers that integrates tracking, reporting,
scheduling and campaign management for multiple video and rich
media formats, including: Transitional, Pre-Roll, In-Page,
Expandable, and Over-the-Page, along with non-rich media units.
Volkswagen, Kraft, and Honda are among the first advertisers to use
the new platform.
Prior to launch, the Unicast Advertising Platform underwent a
two-month beta test with premium sites such as ABC News.com, AOL,
SportsLine.com, ESPN.com, MSN, NYTimes.com, Weather.com, and Yahoo.
Based on these test results, the latest version of Unicasts
platform minimizes impression discrepancies to between 1% and 3%,
well below the industry average of 10%. This and other enhancements
provide publishers with greater revenue margins and agencies with
more buying opportunities in Q4.
Laptop Battery "Unicasts next-generation platform helps us manage campaigns and
ad inventory with even more efficiency, said NYTimes.com Director
of Advertising Operations Heather Keltz. They saw a need from the
publishing community and responded."
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Thinkpad This new rich media platform enables marketers and publishers to
push the creative envelope with the long-standing reliability and
service they have come to trust from Unicast. Recently, Unicasts
brand was re-launched to publishers, agencies and advertisers, with
improved product attributes and brand messaging, to make it easier
to design and deploy comprehensive campaigns using Unicasts
offerings. The company believes the new platform enhancements
announced today further bolster Unicasts product line and establish
the name Unicast as a prominent competitive brand in online
advertising.
party advertiser from setting or reading cookies on your computer, currently you may either visit each ad network's web site individually and opt out or visit the web site of the National Advertising Initiative ("NAI") out of all network advertising cookies. out site. party advertising companies' privacy policies.
Microsoft What matters is providing the best service, value, and
innovation for our publishers, advertising agencies, and
advertisers, says Unicast General Manager Larry Allen. The new
platform not only addresses those needs, but it will provide new
ways for advertisers to leverage their creative and media budgets
to drive more sales this holiday season.
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Laptop Computers Other enhancements to the Unicast Advertising Platform
include:
Founded in 1996, the Interactive Advertising Bureau (IAB) is the leading online global advertising industry trade association with more than 300 active member companies in the United States alone. IAB activities include evaluating and recommending standards and practices, fielding research to document the effectiveness of the online medium and educating the advertising industry about the use of online and digital advertising. Make sure that the website adheres to IAB standards, and that the vendor creating your ads also follows them. The IAB has spent lots of time studying and documenting what works and what doesn't in advertising.
Laptop Computer *Optimized targeting for more predictable inventory planning
More than half of the USPS volume of mail is now Standard Class advertising mail. By weight this aptly named ulk mail represents an even bigger majority of that volume. Each postal carrier will deliver 17.8 tons of advertising mail in a year. As long as marketers need to reach existing customers and concurrently generate new customers, they will look to postal mail as a key channel to promote their offerings.
Desktop Computer *Enhanced metrics and reporting, such as cross-publisher
audience
Notebooks
*More ways for consumers to interact with ads, such as interactive
video
Lenovo *Ability to run multiple video and rich media assets
simultaneously to enable more cohesive storytelling
Hard Drive *Viral marketing capabilities via e-mail and instant
messaging
Travelstar *Netscape, Mozilla Firefox support to expand reach of
campaigns
Gateway This is in addition to the platforms wide array of creative
capabilities, including: high quality video/audio, data capture,
and data streaming. Unicast Advertising Platform also supports an
array of additional ad formats such as Peelback, Pushdown, OnDemand
Video, and publishers custom formats.
Laptop Parts ABOUT UNICAST
Software Unicast, the advertising group of Viewpoint Corporation
(NASDAQ:VWPT), is a leader in rich media advertising technology on
the Web and on the desktop. Unicast provides marketers and
publishers the only rich media technology that delivers all
creative formats including Transitional, In-Page, Pre-Roll and
Over-the-Page with integrated reporting and renowned customer
service across Unicast Premium Sites, Unicast Marketplace and
Viewpoint Photos. Unicast was the first rich media technology
company, founded in 1998, and was acquired by Viewpoint Corporation
in January 2005. Combined with the power of Viewpoint Visualization
Technology, Unicast offers its Online Advertising Suite and the
Unicast Advertising Platform to provide leading clients with the
most visual and interactive video experiences on the Web. More
information on Unicast can be found at www.unicast.com.
Hard Drives FORWARD LOOKING STATEMENTS
Electronics This press release contains "forward-looking" statements as that
term is defined in the Private Securities Litigation Reform Act of
1995 and similar expressions that reflect Viewpoint's current
expectations about its future performance. These statements and
expressions are subject to risks, uncertainties and other factors
that could cause Viewpoint's actual performance to differ
materially from those expressed in, or implied by, these statements
and expressions. Such risks, uncertainties and factors include
those described in the Company's filings and reports on file with
the Securities and Exchange Commission.
Canon Viewpoint and Unicast are trademarks of Viewpoint Corporation.
Copyright 2005 Viewpoint Corporation. All Rights Reserved.
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