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Posted by: Emily in Etc., Library Marketing I came across this article from Business Week a few weeks ago, and have been meaning to post about it for a while now. The gist of the article isn't anything new. It talks about the shift away from "traditional one-way messages to consumers" in favor of a more conversational, word of mouth based approach. Like I said, nothing new. What I like about the article, however, is both its simplicity in .. full post.

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After conducting our agency review of how well Super Bowl advertisers integrated search engine marketing with their commercials, one thing stands out. Big brand advertisers are becoming increasingly Internet- savvy. The bottom line is that search serves two purposes: research and response. Research covers any type of information gathering. Regardless of the research topic, searchers typically know or have a general idea of what they are seeking. Response comes from a stimulus. Most .. read the rest.

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Joe Pulizzi is the founder and chief content officer of Junta42. Joe is also president of Z Squared Media, LLC, Junta42's parent company. Previously as Vice President for Penton Media, Inc., the largest independent business media company in North America, Joe worked with global Fortune 1000 marketers from a variety of vertical and horizontal sectors, becoming one of the leading experts in content marketing and custom publishing strategy. Awarded "Top Mover and Shaker Under 35" by ..[More].

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