How To Use the Multiplier Effect in Web Marketing
by Michael Southon
Laptop Battery One of the most exciting things about doing business
online is the Multiplier Effect. It's the principal
factor behind some of the fortunes that have been made
on the Internet.
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Thinkpad How does it work?
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Microsoft The Multiplier Effect occurs when your marketing
technique either:
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Laptop Computers A) replicates itself over and over again, or
B) feeds into other marketing techniques
In general, we type the request i.e., URL ( the standardized pointer format to access information from the World Wide Web) of the website, in the address bar of the browser and click on the corresponding ‘Go’ button. The request is then transferred from the local computer to web server through the Internet. Web server will then process the given request and display the copy of the requested webpage in our local computer. Processing the request is considered as the primary task of web server.
Laptop Computer A classic example of the first kind of Multiplier
Effect is the Free E-Book.
With the laptop market growth or the optical media revolution, many computers do not incorporate floppy disk drive anymore.
Desktop Computer Ten people download your Free E-book and offer it from
their websites. Those ten people each get downloads
and it's now being offered on 100 websites, and so on.
Notebooks The second type of Multiplier Effect occurs when one
marketing technique results in benefits from another
marketing technique.
Lenovo A good example of this is Link Exchange.
Hard Drive Let's say you get links on 100 different websites.
When the Search Engines spider those websites, they
find your link. Your 'link popularity' then increases
and as a result, your ranking in the Search Engines
goes up.
Travelstar This kind of Multiplier Effect often results in a
'feedback loop'.
Gateway Because your website now ranks higher in the Search
Engines, more people want to exchange links with you.
You now have links on 300 different websites. This in
turn gives you an even higher ranking in the Search
Engines, and so on.
Laptop Parts Some marketing techniques have no Multiplier Effect.
For example, posting to FFA sites - after only a few
hours your ad drops off the FFA site and you have to
start again.
Software One of the most powerful Multiplier Effects I know of
occurs when you write Ezine Articles.
Hard Drives The main purpose in writing Ezine Articles is to get
them published in Ezines. And that on its own will
bring you a lot of highly targeted traffic. But the
benefits don't stop there.
Electronics When your Articles are posted on other people's
websites you get free links (from your Resource Box)
back to your website - more traffic. This increases
your link popularity and so your ranking in the Search
Engines goes up - more traffic. Eventually you'll find
your Articles appearing in Free E-Books - even more
traffic.
Canon As you can see, this kind of Multiplier Effect rapidly
builds up its own momentum - after a certain point
it's virtually unstoppable.
Desktop Pc Here are 2 ways you could start using the Multiplier
Effect:
Desktop Computers
1) Launch a Free E-Book
Think Pad Start collecting Ezine Articles on a particular topic.
The topic could be 'Search Engine Positioning',
'Website Design', 'Affiliate Programs', 'Ad Writing',
'Choosing a Web Host', or it could be on 'Parenting',
'Gardening' etc.
Repair When you have about 25 good Articles on your chosen
topic, contact the Authors and ask their permission to
include their Articles in your Free E-Book (with the
Author's Resource Box).
Data Recovery Make sure your free E-Book has plenty of links back to
your website.
Cisco The secret to making this technique work is to ensure
that your Free E-Book is closely related to the theme
of your website. For example, if you market 'Search
Engine Submission' tools from your website, an
excellent topic for your Free E-Book would be 'Search
Engine Positioning'.
Keyboard Here's a tip that will help you find out exactly how
much traffic you're getting from your Free E-Book.
Monitor Make a copy of your index page and re-name it
something else, such as:
http://www.yourdomain.com/free-ebook.html
Desktop In your Free E-Book, instead of linking to your home
page (index.html), link to the duplicate home page
(free-ebook.html). This way, you'll be able to check
in your webstats exactly how many visitors are coming
to your website from your Free E-Book.
Infosys Include a short note on the index page of your Free
E-Book telling people that they are welcome to give
away your E-Book from their website.
Refurbished Laptops Then submit your Free E-Book to these directories:
Wipro http://www.zdnet.com
http://www.upload.com
http://www.ebooksnbytes.com
http://ebooks.searchking.com
http://www.free-ebooks.net/
http://www.reportsearch.com/
http://www.ebookdirectory.com/
http://www.ldpublishing.com/index1.html
Lap Top
2) Write Ezine Articles
Refurbished Whatever you do on the Web, you must have picked up
dozens of tips along the way - tips that would be very
useful to other people who are just starting out.
Memory Turn those tips into a series of articles, give them
catchy titles and submit them to these 'article
announcement lists' (you'll have to subscribe first):
Intel mailto:article_announce-subscribe@egroups.com
mailto:aabusiness-subscribe@egroups.com
mailto:aageneral-subscribe@egroups.com
mailto:aainet-subscribe@egroups.com
mailto:Free-Content-subscribe@egroups.com
mailto:articles_archives-subscribe@egroups.com
mailto:PublishInYours-subscribe@egroups.com
mailto:publisher_network-subscribe@egroups.com
mailto:ArticlePublish-subscribe@yahoogroups.com
mailto:subportal-subscribe@egroups.com
As400 Then put your articles on autoresponder and submit
them to these 'online article archives':
Averatec http://www.ezinearticles.com/add_url.html
http://www.ideamarketers.com/
http://www.mega-success.com/articles/submit.shtml
http://cyberprosper.com/submit.shtml
http://www.womans-net.com
http://www.connectionteam.com/submit.html
http://www.netterweb.com/articles/
http://article_depot.50megs.com/
http://www.ezadsuccess.com/articles/submit.shtml
Hardware
Think of your Articles and Free E-Books as seeds -
scatter them around and then watch them bear fruit and
multiply.
Dual Xeon
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Michael Southon has been writing for the Internet for over
3 years. He has shown hundreds of webmasters how to use
this simple technique to build a successful online business.
Click here to find out more:
http://hop.clickbank.net/hop.cgi?07secrets/mhsouthon
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