Microsoft adCenter Incubation Lab Unveils Global Technology for
Digital Advertising Industry
adCenter Demo Fest exhibits leading-edge advertising
technology.
REDMOND, Wash. Jan. 12, 2006 Microsoft Corp. today unveiled the
Microsoft adCenter Incubation Lab (adLab) during its adCenter Demo
Fest, an exposition of industry-leading research and innovation in
the field of digital advertising technology from Microsoft
researchers.
adLab, a joint effort between MSNs adCenter and Microsoft Research,
is a state-of-the-art lab in Beijing with a mission to research and
incubate advanced technologies for MSNs adCenter, designed to
provide advertisers with rich targeting capabilities based on
audience intelligence information and give consumers a more
relevant online experience.
Laptop Battery AdLabs top-notch group of more than 50 researchers will develop
advertising solutions that connect marketers with consumers in more
relevant, innovative ways unseen in the industry before now. Today
at the adCenter Demo Fest on the Microsoft campus, the researchers
gathered to present prototypes of more than 15 of the approximately
40 advertising technologies they are currently working on for
long-term implementation, including online advertising solutions,
video opportunities, and television and mobile-based advertising
products.
About the IBM Research Division IBM Research is the world's largest information technology research organization, with about 3, 000 scientists and engineers in eight labs in six countries. IBM has produced more research breakthroughs than any other company in the IT industry. For rmation on IBM Research, //www.research.ibm.com. IBM
Thinkpad These prototypes hold the promise to change online advertising
dramatically in areas such as paid search, behavioral targeting and
contextual advertising. Also shown were projects addressing areas
of incubation in their earliest stages of investigation, such as ad
bar-code readers, social network mining, and video and
large-display ads.
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Microsoft The exciting work being shown at adCenter Demo Fest and the new
Microsoft adLab reflects Microsofts commitment to innovation in the
field of ad products, said Tarek Najm, general manager of adCenter
at Microsoft. The Microsoft team of top researchers in this field
is unsurpassed and certain to produce compelling advances that will
impact and ultimately change the game in online advertising. With
this long-term applied research, we will continue to help improve
advertisers return on investment by delivering rich audience
intelligence information and enabling simple and complete control
over all aspects of the advertising campaigns.
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Laptop Computers One of the innovative technologies highlighted at the event was
video hyperlink ads, which can detect product items displayed on a
television screen during a show or commercial, allowing consumers
to zoom into products featured on the television screen and click
through to detailed product descriptions and information on where
the products can be bought.
3. No Flaming We welcome diverse opinions, -we simply ask that you respect the opinions of others. 4. No Spamming It is fine to include your personal or company details or web address in your signature ( Microsoft, IBM, Local City Computer Store, University Computer Department, etc). But any attempt to post links for personal gain, or as a form of advertising, will be deleted, and the offender will be permanently banned from these forums and reported to appropriate authorities.
Laptop Computer The adLab will be headed jointly by Ying Li, Ph.D., of Microsoft
adCenter in Redmond and Jian Wang, Ph.D., of Microsoft Research
Asia in Beijing, and will consist of a team of dedicated scientists
with specializations in the areas of data mining, information
retrieval, statistical analysis, artificial intelligence, auction
theory, visual computing and digital media. Together, this group of
internationally renowned researchers has published more than 80
articles on a range of topics including information retrieval, data
mining, visual computing and smart devices.
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Desktop Computer About MSN and Windows Live
Notebooks MSN attracts more than 440 million unique users worldwide per
month. With localized versions available globally in 42 markets and
21 languages, MSN is a world leader in delivering compelling
programmed content experiences to consumers and online advertising
opportunities to businesses worldwide. Windows Live, a new set of
personal Internet services and software, is designed to bring
together in one place all the relationships, information and
interests people care about most, with enhanced safety and security
features across their PC, devices and the Web. MSN and Windows Live
will be offered alongside each other as complementary services.
Some Windows Live services entered an early beta phase on Nov. 1,
2005; these and future beta updates can be found at
http://ideas.live.com. MSN is located on the Web at
http://www.msn.com. MSN worldwide sites are located at
http://www.msn.com/worldwide.ashx.
Lenovo About Microsoft Research
Hard Drive Founded in 1991, Microsoft Research is dedicated to conducting
both basic and applied research in computer science and software
engineering. Its goals are to enhance the user experience on
computing devices, reduce the cost of writing and maintaining
software, and invent novel computing technologies. Researchers
focus on more than 55 areas of computing and collaborate with
leading academic, government and industry researchers to advance
the state of the art in such areas as graphics, speech recognition,
user-interface research, natural language processing, programming
tools and methodologies, operating systems and networking, and the
mathematical sciences. Microsoft Research employs more than 700
people in six labs located in Redmond, Wash.; San Francisco;
Silicon Valley, Calif.; Cambridge, England; Beijing; and Bangalore,
India. More information can be found at
http://research.microsoft.com.
Travelstar About Microsoft
Gateway Founded in 1975, Microsoft (Nasdaq MSFT) is the worldwide leader
in software, services and solutions that help people and businesses
realize their full potential.
Laptop Parts Source: Microsoft
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