Saltmine Wins Microsoft Area Partner Award Usability Best Practices in the Spotlight
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SEATTLE--(BUSINESS WIRE)--July 19, 2004--Saltmine, Inc., a Microsoft Gold Certified Partner, received Microsoft's Area Partner Award for Best Practices in the area of Usability. This award program recognizes West Region partners who have demonstrated outstanding achievement in customer satisfaction, teamwork, value, marketing effectiveness, and best practices. "Saltmine is a Gold Certified Partner for Integrated E-Business solutions that is continually seeking innovative ways to add value." said Patricia Ryan, General Manager -- Microsoft PacWest sales district. "Microsoft recognized Saltmine for their usability expertise, which results in measurable improvements to the user experience for their clients' Web sites and applications."
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Saltmine earned the Best Practices award specifically for their work with Coldwater Creek and REI. Saltmine worked with both retailers to test the usability of existing e-commerce functionality and implement recommended improvements to the online shopping experience. Carolyn McKernan, REI's Marketing Research Manager describes the REI experience, "Our organization is seeing and feeling the benefits of actionable research. (We received) insightful recommendations, not just from a shopping standpoint but also from an information retrieval standpoint."
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Usability testing validates the user experience and tests how well a Web site or system meets its business objectives. Users expect an intuitive and secure online experience and Saltmine usability practices help clients pinpoint areas for improvement. Specifically, user feedback helps refine the design, architecture, and overall experience of the Web site or system.
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The end goal of usability remains the same, to build better systems. Jon Day, Saltmine's Microsoft Business Manager, describes it in this way, "The success of a system is defined largely by how widely and how successfully that system is adopted. We make systems better by understanding the users that will interact with them. This practice can be applied to the design of Web sites as well as to the development of software applications."
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More Information on Saltmine
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Saltmine (www.saltmine.com) Saltmine is a Microsoft Gold Certified Partner for Integrated E-Business solutions. We integrate design, technology, and usability to create solutions that improve financial and operational performance, drive customer relationships, and facilitate collaboration among suppliers, customers, and employees. We work to understand our clients' business goals and challenges and create business solutions focused solely on adding value and competitive edge to their operations.
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Since 1993, Saltmine has developed high-quality solutions for top corporations and emerging industry leaders. Building relationships with our clients is a core value, and we enjoy long-term partnerships with companies like Microsoft, BP, and AT&T Wireless. Saltmine has offices in Seattle, Portland, and London. For additional information, contact Brenda Fackler at 206-284-7511.
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Saltmine is a registered trademark of Saltmine, Inc.
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Contacts
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Saltmine, Inc.
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Brenda Fackler, 206-284-7511
brendaf@saltmine.com
