Converseon Launches PublishSEM, the First Search Engine Marketing Solution Designed Specifically for the Publishing Industry
Customized Search Engine Optimization Solution Helps Publishers Leverage Growing Internet Paid Content Opportunities
NEW YORK--(BUSINESS WIRE)--May 20, 2004--
Converseon, a leading digital communications agency, today launched the industry's first search engine marketing solution designed specifically for the publishing industry. The service, PublishSEM(TM), utilizes a holistic blend of search marketing strategies and proprietary methodologies to drive highly valuable traffic and cost-efficient subscriptions to publishers.
"Our extensive experience working with top publishers demonstrated to us that there was a need for a more customized search solution that recognizes and addresses the unique challenges facing the publishing industry," said Robert J. Key, President & CEO of Converseon. "PublishSEM is designed specially to meet publisher needs and work efficiently and effectively within their structures to leverage the significant opportunities search offers." According to ContentBiz, the top trade publication for online publishing executives, U.S. consumers spent more than $2.5 billion for online content in 2003 and the market continues to grow significantly.
Publishers, given the dynamic nature of their sites, often face significant challenges in ensuring their content is indexed and highly ranked within search engines, maximizing the value of that traffic for advertising, and converting traffic into subscriptions. Converseon's PublishSEM service utilizes a strategic mix of paid placement, paid inclusion and natural optimization strategies together with a proprietary methodology and process that effectively engages all core publisher constituents - IT, editorial, advertising sales and web marketing - in a manner that drives the highest ROI.
"Search marketing is unusually difficult for online publishers because they tend to have thousands of harder-to-optimize dynamically-generated pages, a traditional church-and-state divide between editorial and marketing, and a very tight visitor acquisition budget," notes Anne Holland, Publisher of ContentBiz.
PublishSEM also provides consultation to enhance click-to-subscription conversions and retention. PublishSEM is designed to easily extend into online affiliate programs designed to enhance acquisition volume, where appropriate.
Founded in 2001, Converseon is a leading digital marketing communications agency that provides innovative marketing solutions that drive client business results. Services include affiliate marketing, search engine optimization, search engine reputation management (SERMA(TM)) and online public relations and reputation management. Converseon's search marketing group is well recognized as among the industry's best and works with a range of leading publishers and other blue-chip companies. For more information, please visit www.converseon.com.
Contacts
Converseon
Adam Glazer, 646-567-8228
aglazer@converseon.com
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