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Adware: How to Protect Your Business

Adware, software dedicated to displaying advertising, can really slow down any business that depends on its computers. Adware promoters use some cunning tricks to get you to install their software on your machine. Here's what to look out for.

Laptop Battery Adware is, by definition, something reasonable people don't want on their computers. That's why adware can't just come out and ask people to install it. Often, the computer owner is completely unaware of it being installed. But not always.

Laptop computers revolutionized doing business on the road and in the air and just about anywhere. However, laptops are business essentials that require special care and handling. You can't just toss a laptop in your suitcase or roomy duffel without risking damage. It pays to invest in a laptop carrying case that protects your laptop and makes doing business easier.

Thinkpad When adware doesn't want to sneak in through an open window, it will try to trick you into letting it in through the front door. Don't think you could be tricked? Don't be so sure until you've checked out these most common ways people have been tricked into allowing malware to be installed on their machines.

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Microsoft
Adware Installation Trick 1: Piggybacking

"Computer industry analysts estimate that some 60 percent of all corporate data exists only on desktop and laptop computers, " said Walter Scott, CEO of Acronis. "Incorporating Acronis True Image with New Mexico Software backup server is the ideal solution to capture that corporate data and ensure that it is not lost. While traditional server backups are effective for protecting server data, every company should have a combination of server and workstation backup plans."

Laptop Computers How it works: malware may come bundled with a legitimate piece of software the user actually wants, such as a game or emoticon. The malware is merely labeled "companion software," without any indication of what it will do.

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Laptop Computer How to fight it: the fact that adware so often comes bundled with "entertainment" software, most notably the file-swapping program Kazaa, is a very good reason to separate business from personal when it comes to computing. But adware can sometimes comes bundled with non-entertainment software, such as search tools or cracks of legitimate business software. Be very suspicious of any software that comes bundled with other software. Don't install software that comes bundled with other software unless you know everything that the bundled software does. After all, if the bundled program has anything to do with the program you actually want, why couldn't the software developer just get both programs' functionalities into a single piece of software? Software developers are now very sensitive to malware concerns and will provide a lengthy explanation of just why the bundled software is necessary, in the cases when they actually do need to use bundled software.

And then, of course, we have the Standalone Server product, which is called Acronis True Image Server for Windows or Linux and that will manage a single standalone server. What type of computers can we back up, because in a medium to a large sized, even some small sized businesses, who knows what kind of computers they have They may have laptops, they may have desktops, they may just have anything and everything

Desktop Computer
Adware Installation Trick 2: Bait and Switch

Notebooks How it works: since people are getting more and more suspicious of bundled software, the program's developers may simply label it as valuable software, for instance, a browser plugin that supposedly accelerates web browsing (but in reality only shows ads).

Lenovo How to fight it: again, a suspicious mind is useful in avoiding malware. Ask yourself some questions:

Hard Drive * What will this software actually do? Adware and adware-bundled software often come with very fuzzy claims attached. Sure, it says it will improve your browsing experience, but how? Often, this improved browsing experience just means a browsing experience with more advertising.

Travelstar * If the software is so great, why is it being given away free? Most commonly, software is only given out free in two cases: if it's OpenSource (designed by a community of developers and not proprietary-OpenSource software is always clearly labeled as such); or simply a come-on for a fuller-featured version of the software. If neither case is true, there's a real chance the software is financed by adware.

Gateway
Adware Installation Trick 3: Outright Lying

Laptop Parts How it works: adware may even be labeled as something else entirely, such as a well-known piece of software or a crucial component of the computer operating system.

Software How to fight it: this is the trickiest adware of all, and requires extreme caution. You don't want to start deleting any of your program files, much less your system registry entries, unless you're absolutely sure it's malware. Plenty of overzealous parasite hunters have shot their own machines to bits this way. This is one case where you want to be using an anti-spyware program, and preferably a second anti-spyware program to provide a second opinion.

Hard Drives
Getting Rid of Adware

Electronics Adware is so tricky that trying to uninstall it by yourself could be like a trip into the Matrix. Luckily, there are good anti-spyware programs that tackle adware as well-after all many adware programs are also spyware since they monitor your internet usage.

Canon True, it may feel like adding insult to injury to have to install more software to get rid of software you never meant to install in the first place. But keeping your computer free of adware is just one new cost of doing business.

Desktop Pc About the author: Joel Walsh has written a companion article on stealth tactics used in adware installation at spyware refuge: http://www.spyware-refuge.com

Desktop Computers

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