Copywriting is to your website what an engine is to a car. Just
like a finely tuned engine, powerful copywriting keeps your site
running like a well-oiled machine.
Consider the change of a single word or headline has boosted
response rates by a whopping 76%! Clearly, copywriting is a very
specialized skill.
Unfortunately, many business owners only change their copy when
all
else fails. What few realize is
compelling copy is the main factor influencing people to buy. It
ranks over and above fancy graphics and company achievements. It
is your website's salesperson - often referred to as
salesmanship in print.
NOT ALL COPYWRITING IS THE SAME
There are copywriters that specialize in web content, sales
letters, print
advertising, search engine
marketing and more. It should be
clear that each of these mediums needs a special kind of copy.
Never assume a top-class copywriter in one area will reproduce
the same results in another.
Keep in mind there are two main approaches any copywriter must
consider. Let's take SEO and web content as an example.
SEO copywriting involves writing copy for search engines that
ultimately attracts visitors to your site. This is the warming
phase where whetting the prospects appetite is priority. This style
involves a certain level of finesse and intuition on the
copywriter's behalf.
The web content style is converting prospects into customers once
they visit your site. Both writing styles are totally
different.
Sadly, most sites only convert between 0.05% - 2% of their
visitors. More often than not, it's not the domain name or the
product - it's the copy. If first-rate copy can increase your
conversion rate by even 1%, that's dozens more customers for
you.
Excellent web copywriters write in a way search engines find
absolutely irresistible. It's like they invented the equivalent of
online chocolate that search engines crave. Unless you know what
you're doing, don;t try and write your
own copy. Stick with a proven
expert and witness the dramatic effect powerful copywriting can
have on your business.
SEO Copywriting
Search Engine Optimization (SEO) copywriting is probably the most
critical aspect of your entire copywriting effort. It acts as your
sites doorway for drawing in visitors.
SEO copywriting aims to:
1. Boost your website's search engine ranking using specific
keywords
2. Bring your site qualified traffic which is pre-disposed to your
services and subsequently;
3. Increase your sales
Yet SEO copywriting is unlike any other writing. It's grueling
work and extremely challenging due to its twofold purpose:
1. Writing for web users and
2. Writing for search engines
An SEO copywriter strikes this fine balance by strategically
placing keywords throughout your site for higher search engine
placement without compromising the flow or eloquence of the
content. Accomplishing this optimizes your site and attracts hordes
of qualified traffic.
SEO copywriting is not just about writing pure content. It
encompasses everything in your website that search engines
recognize and assign a value to. This includes:
* Keywords: The words your customers use when searching for
you
* Page-elements: This includes little-known items like H1 & H2
tags, page titles, headings, keyword frequency and density. It
requires a little more technical knowledge.
* Organizing content into a systematic manner so both users and
search engines find it easy to read
Bringing these components together in a cohesive way is critical
to a site's success. By tactically positioning keywords all over
your web pages, capturing potential customers is inevitable. Once a
user enters the same keywords in a search engine, the search
engines detect a match and shuttles your site up the rankings for
the user to see.
Your site will only be thrust as high as your SEO copywriting
allows. That's how critical world-class SEO copywriting is to your
business. Also, don't assume any copywriter will automatically
write effective SEO copy - they won't.
Make sure you ask a copywriter if they have written for SEO before
hiring them.
Laptop Battery
Sammer Hakim is a Dallas based copywriter having written
extensively on website promotion. He thoroughly researched for 6
solid months to put together a free web resource for website
owners. he shares his tips via his site:
http://www.1web-site-promotion.com/
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