FindLaw and WebSideStory Partner to Provide Real-Time Web
Analytics for FirmSite Customers
(EAGAN, Minn. May 24, 2004) FindLaw announced today that it will
provide detailed real-time Web traffic reporting to its FirmSite
customers. A new agreement between FindLaw and WebSideStory, a
leading provider of on-demand Web analytics services, provides
FirmSite customers easier access to more relevant information, with
which FindLaw can help them better manage their site, increase
traffic and convert more visitors to clients. FindLaw is the
leading provider of client development services to the legal
profession and is a business within The Thomson Corporation (NYSE:
TOC; TSX: TOC).
FindLaw has helped over 7,000 law firms establish and manage a
successful Web presence through the FirmSite program, which
combines award-winning design with legal content and innovative
traffic driving services. Now all of FindLaws FirmSite customers
will have access to the FindLaw Web Traffic Reporting System,
powered by WebSideStory. By incorporating WebSideStorys HitBox
Professional service (www.hitboxprofessional.com) into the FirmSite
program, FindLaw offers law firms an easy-to-use, real-time Web
traffic analysis solution. HitBox Professional will enable FirmSite
customers to view dozens of detailed reports, including information
on where visitors come from, which pages of the law firms Web site
they view most frequently, how long visitors stay and which
navigational paths they follow.
Laptop Battery FindLaw President and CEO Debbie Monroe said information about
how people use a law firms Web site is critical to developing Web
strategies that are more effective in attracting and retaining
clients. A better understanding of potential clients information
needs and Web usage patterns result in Web site design and traffic
driving strategies that deliver better results, said Monroe .
HitBox Professional analysis tools are a perfect complement to
FindLaws industry-leading online client development services, and
give law firms a powerful means to grow their practices using the
latest online marketing strategies.
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Thinkpad Monroe added that FindLaw is using WebSideStorys
enterprise-class service, HBX, on its own site to provide traffic
and usage insights that are helping FindLaw send millions of
consumers and business professionals to the companys renowned legal
information portal, www.findlaw.com. In April, comScore Media
Metrix, a leading independent Web usage reporting service reported
that FindLaw.com is ranked the 379 th most visited U.S. site on the
Web, making the portal far and away the most popular destination on
the Web for people seeking information about attorneys and the
law.
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Microsoft There is a growing number of sophisticated marketers using Web
analytics to understand their online effectiveness and tailor their
online business strategies, including lead generation strategies,
said Rand Schulman, CMO, WebSideStory. HitBox Professional reports
not only provide important traffic information, but also analyze
online behavior so that FirmSite customers gain a better
understanding of their sites visitors. This gives them a distinct
advantage in strategic marketing planning.
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Laptop Computers FindLaw will implement HitBox Professional into existing and
future FirmSites. Once implemented, customers will be able to log
in to a Web-based account to access their detailed traffic reports.
All technical support and training will be offered through
FindLaw.
Nearly 70% of organisations are planning to increase their spending on web analytics this year, according to a new international study by the Web Analytics Association (WAA).
Laptop Computer About FindLaw
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Desktop Computer FindLaw (www.findlaw.com) is the leading provider of online
legal information and solutions for the legal community, businesses
and individuals. The FindLaw Internet portal is the
highest-trafficked legal Web site, according to leading independent
Internet-traffic-monitoring services. The site provides
comprehensive, plain-English legal information to businesses and
individuals. These resources include West Legal Directory , the
Internet's largest directory of lawyers and legal professionals.
FindLaw also offers comprehensive information, resources and
services for law practice and legal career development, including
free case law, an online career center, breaking legal news,
newsletters, message boards, service directories, continuing legal
education and legal search tools. In addition, FindLaw provides
access to tools and services that help connect legal professionals
with potential clients. FindLaw is a business within The Thomson
Corporation (NYSE: TOC; TSX: TOC).
Notebooks About The Thomson Corporation
Lenovo The Thomson Corporation (www.thomson.com), with 2003 revenues of
$7.6 billion, is a global leader in providing integrated
information solutions to business and professional customers.
Thomson provides value-added information, software tools and
applications to more than 20 million users in the fields of law,
tax, accounting, financial services, higher education, reference
information, corporate training and assessment, scientific research
and healthcare. With operational headquarters in Stamford, Conn.,
Thomson has approximately 39,000 employees and provides services in
approximately 130 countries. The Corporation's common shares are
listed on the New York and Toronto stock exchanges (NYSE: TOC; TSX:
TOC).
Hard Drive About WebSideStory
Founded in 1996, WebSideStory is a leading provider of on-demand
Web analytics services. WebSideStorys enterprise solutions provide
actionable, real-time information about online visitor and customer
behavior. More than 500 enterprises rely on WebSideStorys solutions
to sell more products and services, increase online lead generation
and advertising revenue and enhance online customer support. For
more information, contact WebSideStory, Inc. Voice: 858.546.0040.
Fax: 858.546.0480. Address: 10182 Telesis Court, 6th Floor, San
Diego, CA 92121. E-mail: wsspress@websidestory.com. Web:
www.WebSideStory.com. HBX is a trademark of WebSideStory. Other
trademarks belong to their respective owners.
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