IDG Entertainment Announces New Online Advertising Network
StarWars.com, 3DGamers.com, and GamePro.com Lead the Network of
Targeted, Heavily Trafficked Sites
OAKLAND, Calif.--(BUSINESS WIRE)--May 11, 2004--IDG Entertainment
(IDGE), the industry leader in providing interactive entertainment
editorial products, today announced its new online network designed
to give advertisers targeted and efficient reach to loyal and
passionate early adopters of entertainment products.
The IDGE Online Network includes entertainment web sites
editorially produced by IDGE as well as a select group of sites
published by third-party content experts. Yet unlike affiliate
advertising networks made up of many lightly trafficked and unknown
sites, the IDGE Online Network represents leading digital
properties only if they are specific entertainment categories.
Laptop Battery Lucasfilm Ltd. recently chose the network to represent
StarWars.com, the official Star Wars web site. With breaking news
and updates, and special behind-the-scenes features and interviews
with Star Wars creators and actors, StarWars.com and its premium
site, Hyperspace, give fans worldwide the ultimate way to stay
abreast of everything Star Wars.
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Thinkpad Millions of fans visit StarWars.com monthly, and the number is
expected to increase exponentially over the next year as activities
leading up to the May 19, 2005 release of Star Wars: Episode III
begin.
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Microsoft 3DGamers.com, a leading provider of PC gaming coverage and
downloads to gamers worldwide, also joined the network. The site
offers officially released materials and selected third-party files
via the most timely and comprehensive download service available to
PC gamers. Supported by a worldwide network of fast mirror servers,
this download service includes everything from official demos and
patches to screen shots and movies. With over 2 million unique
visitors monthly, 3DGamers.com is an invaluable resource for
today's hardcore gamers.
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Laptop Computers In addition to representing partner sites, the network includes
IDG Entertainment properties, such as GamePro.com, the leading site
for reaching core console, PC, and handheld gamers. For over 15
years, IDG Entertainment has focused on core multiplatform gamers
and electronic entertainment enthusiasts. The GamePro.com audience
is made up of the audience advertisers want to reach: the die-hard
gamer, who plays more, buys more, and spends more time on gaming
and electronic products than the casual gamer.
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Laptop Computer By providing industry-leading editorial, including reviews,
previews, and strategies, and by fostering an active and involved
online community, GamePro.com has created an intensely loyal and
involved following.
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Desktop Computer "In today's competitive and cluttered advertising environment,
advertisers search for easier ways to evaluate the thousands of
digital properties. As a result, many are not only turning to
established, respected brands but are also consolidating the media
they chose," said GamePro's National Advertising Director Greg
Fox.
Notebooks "For advertisers, the IDGE Online Network not only offers
targeted reach to one of the most valuable buying targets
today--entertainment enthusiasts--but it also provides them with a
single point of contact for developing integrated programs that
target millions of consumers who are true entertainment fans
embracing gaming, movies, comic books, and music," said Fox.
Lenovo For information about business partnership with the IDGE Online
Network, please contact Chris Kobran at
ckobran@idg-entertainment.com.
Hard Drive About IDG Entertainment
Travelstar For over 15 years, IDG Entertainment (IDGE) has led the industry
by providing a portfolio of highly read multiplatform gaming and
entertainment editorial products, including GamePro magazine, Star
Wars Insider magazine, the IDGE Online Network, Code Vault
magazine, Best Buy game guides, and the IDG Entertainment Industry
White Paper. The portfolio provides synergy between print and
digital properties, reaching over 8 million consumers monthly. With
the launch of Gamestar magazine in summer 2004, only IDGE provides
advertisers the opportunity to reach the full spectrum of teen and
adult gamers, and entertainment enthusiasts. Information on all of
IDGE's properties are available at idg-entertainment.com.
Gateway IDG Entertainment is a wholly owned subsidiary of IDG, the
world's leading technology media, research, and event company. A
privately held company, IDG publishes more than 300 magazines and
newspapers, including Bio-IT World, CIO, CSO, Computerworld,
GamePro, InfoWorld, Network World, Macworld, and PC World. The
company features the largest network of technology-specific web
sites with more than 400 around the world. IDG is also a leading
producer of more than 170 computer-related events worldwide,
including LinuxWorld Conference & Expo(R), Macworld Conference
& Expo(R), COMNETR Conference & Expo, DEMO, and IDC
Directions. IDC provides global market research and advice through
offices in 50 countries. Company information is available at
idg.com.
Laptop Parts Contacts
Software
IDG Entertainment
David McCaman, 510-768-2753
dmccaman@idg-entertainment.com
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