Delta ad targets European business
Laptop Battery Delta Air Lines has launched a new European advertising campaign to coincide with the companys largest international expansion.
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Thinkpad The ad is called Sanctuary and has been created by Ogilvy & Mather. It focuses on the airlines BusinessElite service and is being run on Sky News, CNN, BBC World, Euro News and Discovery Channel. Media is being handled by Media Planning Group.
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Microsoft The BusinessElite service offers ergonomic seating with a 160 degree recline and no middle seat. Passengers have a personal telephone and can dine from a five course menu.
According to the indictment, Jones would steal various IBM and Penguin computer servers from Verisign's warehouse in Virginia and sell them to Johnson. Johnson would then sell the servers to several individuals, who would sometimes place them for sale on eBay. As a result of this scheme, the indictment alleges that Jones and Johnson caused Verisign to lose more than $120, 000 worth of computer equipment. In the indictment, Jones and Johnson are charged in three counts with causing the interstate transportation of stolen property, namely IBM 330 and 335 servers, in violation of 18 U.S.C.
Laptop Computers The airline is also introducing an interactive marketing suite that it is inviting passengers to visit at airports and city locations. The Delta toolkit is a five metre square mock fuselage complete with putting green and seating area.
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Laptop Computer The airline has launched 11 new transatlantic routes since the beginning of the year. Manager marketing communications Europe Claudia Neuhoff said: With 11 new routes being launched across the Atlantic this summer, our new commercial aims to highlight our award-winning BusinessElite service and show how our passengers have the space and comfort in-flight to sit back and relax.
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