IBM Computer, Laptops and Servers

Eyeblaster and RealNetworks Partner to Deliver High-Impact Video Ads in Downloadable Casual Games

New eb.in-games Solutions Geared for Advertisers, Game Developers

June 27, 2006 (New York) Eyeblaster, the global leader in integrated digital marketing services and technology, today announced a partnership with RealNetworks Inc., the leading developer, publisher and distributor of casual games, to develop and deliver high impact video ads to the downloadable casual game marketplace.
At the center of this relationship is eb.in-games, a solution that utilizes proven Eyeblaster tools that help to optimize the effectiveness of interactive video and static ad formats in game environments. According to Eyeblaster, this will extend and enlarge the current ad-based business model for casual games by allowing marketers to place engaging, interactive ads in the gaming arenaa marketplace with a highly coveted, targeted demographic of end-users.

Laptop Battery As the leading publisher of casual games, a high-quality experience for the gaming consumer is a priority for us, said Chris Houtzer, Senior Product Manager, Games Division at RealNetworks. Weve seen first-hand how Eyeblaster heightens the level of engagement and entertainment by enabling video ads in games. This level of quality and creative capability convinced us that Eyeblaster is the right partner to help us deliver in-game advertising and make the most of this opportunity.

Computer memory is the quickest, cheapest, and easiest way to improve the performance of your system. Find RAM memory upgrades for desktops, laptops, servers, and printers all backed by a lifetime warranty and guaranteed compatible with your computer. Shipping is an everyday low price of $1.99! Computer Memory Outlet sells memory compatible with all leading computer manufacturers like Dell, Apple, Compaq, HP, Sony, IBM, Lenovo, and many more.”

Thinkpad Eyeblaster will work with Reals studio GameHouse, a publisher and distributor of downloadable computer games. Eyeblasters digital marketing technology is currently enabled in 12 best selling downloadable games that will be distributed via RealArcade and GameHouse during this summer. The games include TextTwist, Mah Jong Medley and Sudoku.

This information makes it possible for the ad technology, ad servers and ad networks to deliver targeted advertisements to you on ForSaleByOwner.com.

Microsoft Online gaming is an increasingly attractive option for marketers, said Gal Trifon, Eyeblasters president and chief executive officer. Now, with Eyeblasters eb.in-games solution, its easier for advertisers to reach and make an impact on the growing, attractive gaming audience as well as offering game developers an exciting new way to generate new revenue streams.

Laptop Computers Along with the in-games ad solution for brand advertisers, Eyeblaster also provides powerful tools for game developers and game destination sites to easily integrate high-impact video ads into casual downloadable games.

Advertising Ads appearing on Mingles are sometimes delivered to users by Mingles.com, and sometimes by one of our Web advertising network partners. Our Web advertising partners may set cookies, or use other technologies such as JavaScript and "web beacons" (also known as "1x1 gifs"). These cookies allow the ad server to recognize your computer each time they send you an online advertisement. In this way, ad servers may compile information about where you, or others who are using your computer, saw their advertisements and determine which ads are clicked on. This information allows an ad network to deliver targeted advertisements that they believe will be of most interest to you. This privacy statement covers the use of cookies by Mingles.com and does not cover the use of cookies or other tracking technologies by any of its advertisers.

Laptop Computer In-Game Ads Win with Consumers

RealNetworks gives you the ability to create, send, class audio, video and other multimedia services over the Internet.

Desktop Computer In the course of beta-testing four of the downloadable games, Real sought to learn consumer reaction to the dynamic of exposure to ads in exchange for free play. A majority of those surveyed responded positively to in-game ads delivered by the eb.in-games solution and fully accepted the viewing of ads for free gaming entertainment.

Notebooks We believe this research finding serves as confirmation of the power and value of video ads in games, for marketers, game developers and consumers, Trifon said.

Lenovo To learn more about eb.in-games, please visit www.eb-ingames.com.

Hard Drive About Eyeblaster

Travelstar Eyeblaster is the global leader in rich media ad technology and a worldwide provider of unified digital marketing solutions. Eyeblaster provides interactive agencies, advertisers and publishers the first single solution to create, deliver and manage all forms of digital advertising through one powerful web dashboard. The Eyeblaster platform enables clients to deliver communications across multiple digital channels with 100% user control and no reliance on a middleman vendor anywhere in the campaign process. Eyeblaster, Inc. was founded in 1999 and is headquartered in New York, with offices in Amsterdam, Barcelona, Beijing, Chicago, Detroit, Guangzhou, Hamburg, Houston, London, Los Angeles, Paris, San Francisco, Sao Paolo, Sydney and Tokyo with product development facilities in Israel. Learn more at www.eyeblaster.com.

Gateway Source: Eyeblaster

[ Comment, Edit or Article Submission ]