Nike and Apple Team Up to Launch Nike+iPod
Global Collaboration Brings the Worlds of Sports & Music
Together
NEW YORKMay 23, 2006Nike and Apple today announced a partnership
bringing the worlds of sports and music together like never before
with the launch of innovative Nike+iPod products. The first product
developed through this partnership is the Nike+iPod Sport Kit, a
wireless system that allows Nike+ footwear to talk with your iPod
nano to connect you to the ultimate personal running and workout
experience.
Nike CEO Mark Parker and Apple CEO Steve Jobs unveiled Nike+iPod at
an event in New York attended by seven-time Tour de France champion
Lance Armstrong and marathon world record-holder Paula Radcliffe.
Laptop Battery Nike+iPod is a partnership between two iconic, global brands
with a shared passion for creating meaningful consumer product
experiences through design and innovation, Parker said. This is the
first result, and Nike+iPod will change the way people run.
Nike+iPod creates a better running experience. We see many more
such Nike+ innovations in the future.
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Thinkpad Were working with Nike to take music and sport to a new level,
said Steve Jobs, Apples CEO. "The result is like having a personal
coach or training partner motivating you every step of your
workout."
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Microsoft The new Nike+ Air Zoom Moire is the first footwear designed to
talk to iPod. Nike plans to make many of its leading footwear
styles Nike+ ready, connecting millions of consumers to the
Nike+iPod experience. With the Nike+ footwear connected to iPod
nano through the Nike+iPod Sport Kit, information on time,
distance, calories burned and pace is stored on iPod and displayed
on the screen; real-time audible feedback also is provided through
headphones. The kit includes an in-shoe sensor and a receiver that
attaches to iPod. A new Nike Sport Music section on the iTunes
Music Store and a new nikeplus.com personal service site help
maximize the Nike+iPod experience.
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Laptop Computers Armstrong, who is preparing for his first NY Marathon, said, If
you can incorporate time, distance and calories burned together and
make it function for both the fitness runner and the high level
athlete, it will take working out to a whole other level.
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Laptop Computer I definitely use music both ways, Radcliffe said. I listen to
faster music if I am doing a workout in the gym to just get the
best out of myself, but I also use it to help me relax in the
buildup to a big race.
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Desktop Computer Specially designed Nike apparel, including jackets, tops, shorts
and an iPod nano armband, bring together the Nike+iPod experience
with waterproof pockets that accommodate iPod nano and are designed
to make it easy to operate while staying tuned to your music during
an active workout.
Notebooks Pricing & Availability
The Nike+iPod Sport Kit is expected to be available within 60 days
for a suggested retail price of $29 (US) through the Apple Store
(www.apple.com), Apples retail stores, Apple Authorized Resellers
as well as Nike.com (www.nike.com), Niketown, NikeWomen stores and
select retail stores in the US.
Lenovo The Nike+iPod Sport Kit requires a Nike+ shoe and an iPod nano
with a Mac with a USB 2.0 ports and Mac OS X version 10.3.9 or
later and iTunes 6.0.5; or a Windows PC with a USB 2.0 port and
Windows 2000, XP Home or Professional (SP2) and iTunes 6.0.5.
Hard Drive Nike, Inc. based near Beaverton, Oregon is the worlds leading
designer, marketer and distributor of authentic athletic footwear,
apparel, equipment and accessories for a wide variety of sports and
fitness activities. Wholly owned Nike subsidiaries include Converse
Inc., which designs, markets and distributes athletic footwear,
apparel and accessories; Bauer NIKE Hockey Inc., a leading designer
and distributor of hockey equipment; Cole Haan, which designs,
markets, and distributes fine dress and casual shoes and
accessories; Hurley International LLC, which designs, markets and
distributes action sports and youth lifestyle footwear, apparel and
accessories and Exeter Brands Group LLC, which designs and markets
athletic footwear and apparel for the value retail channel.
Travelstar Apple ignited the personal computer revolution in the 1970s with
the Apple II and reinvented the personal computer in the 1980s with
the Macintosh. Today, Apple continues to lead the industry in
innovation with its award-winning desktop and notebook computers,
OS X operating system, and iLife and professional applications.
Apple is also spearheading the digital music revolution with its
iPod portable music players and iTunes online.
Gateway Source: Apple
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