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History of Coffee: Part V - Speciality Coffee

With the large multi-national coffee companies focused purely on coffee as a commodity rather then a drink to be savoured, it allowed a new sector to emerge in the coffee industry: Speciality Coffee. Speciality coffee was nothing new, rather the opposite; it stripped coffee making back down to the grass roots: pure arabica beans, roasted long enough for the coffee to fully develop all its characteristics and flavours.

Laptop Battery During the 'Dark Age' of coffee there was still excellent coffee available, if you knew where to look for it. A number of small cafes and shops continued to trade, sourcing and roasting high quality arabica beans. These outlets were typically run and frequented by immigrants (usually Arabs, Turks, Greeks and Italians), far from the mainstream.

Coffee tastes differently depending on the way it is brewed. drip, press, vacuum, stove top and espresso. However, each technique requires a different kind of coffee maker. Some people prefer traditional, bodied coffee, while others crave one of the many speciality coffees available on the market today, such as Cappuccino, Latte, Macchiato, Con Panne, Mocha and Americano. Of course, your coffee maker must be equipped with an espresso pump to make many of these specialty coffees in your own home.

Thinkpad All this began to change in the 1960s, with the post World War II 'Baby Boomers' coming into adulthood. Many of this generation were keen not to follow in their parents footsteps, preferring to act in a more bohemian way. For them, these cafes and shops were an ideal place to meet, read poetry, take drugs and experience alternative culture.

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Microsoft One such coffee shop in Berkeley (California) is widely credited as being the main inspiration on the emergence of the speciality coffee sector. Peet's Coffee & Tea store, opened in 1966 by Alfred Peet (dubbed the 'grandfather of speciality coffee'), enthused a number of its customers, who later became key players in the speciality sector. Peet, an immigrant from Alkmaar (Holland), had developed a distinctive style of roasting coffee from working in his family's coffee and tea business. After emigrating to California, aged thirty-five, he opened his shop employing his artisan coffee roasting techniques to build a loyal customer base. Peet's coffee was so loved that he even had his own set of groupies: the 'Peetniks'.

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Laptop Computers Two of Peet's most important customers (historically) were a couple of Seattle coffee lovers named Jerry Baldwin and Gordon Bowker. In 1971, after tasting Peet's fine brews, they were inspired to open their own coffee shop back in Seattle called Starbucks. Starbucks opened as a bean-only-store, steadily building a loyal customer base during the 70s and early 80s through its fine arabicas and darker roasts.

Breakfast, for dinner there is an extensive international à la carte menu or a speciality buffet. The Terrace and Pool Bar offer light meals and sundowners, as well as a complimentary view across the poolside, river and golf course. If you consider yourself to be a connoisseur of speciality coffees, the Coffee Lounge is sure to entice a visit

Laptop Computer In 1984, the director of retail operations and marketing, Howard Schultz, tried to persuade Baldwin and Bowker to open the first Starbucks coffeehouse. Schultz had just returned from a trip to Milan, where he had noticed the existence of coffeehouses on almost every block. These were not just places to enjoy great espresso coffee, but also served as meeting places. Schultz was keen to recreate this kind of coffeehouse in America, but Baldwin and Bowker rejected Schultz's plans as they were unwilling to get into the restaurant business.

So, when did coffee join the ranks of a health beverage Actually, in the 10th century Arabs consumed coffee for both religious and medicinal purposes. Coffee arrived in the US in 1607 with Captain John Smith and the Virginia colonists. It is the second most traded product in the world, after petroleum. Human consumption of coffee has a long, long history. Observing some of this history and judging it against health benefits and risks, offered some surprises for researchers.

Desktop Computer Undeterred, Schultz left Starbucks in 1985 to open his own coffeehouse, 'Il Giornale'. Still using Starbucks coffee beans to make espresso drinks, Il Giornale proved extremely popular with the Seattle public. So popular in fact() that, in 1987, Schultz was able to buy Starbucks from Bowker and Schultz. Changing Il Giornale's name to Starbucks, Schultz began to rapidly expand, opening over 1,000 stores in a decade.

Notebooks The story of the first British speciality coffeehouse also involves Alfred Peet. In 1995, Scott and Ally Svenson wanted to open a coffeehouse in Covent Garden, London. Their background was in marketing and design and, even though they were originally from Seattle, they did not know much about coffee. This is why they approached Steven Macatonia and Jeremy Torz of Union Coffee Roasters. Steven and Jeremy had fallen in love with coffee while working at Peet's in California. On their return home they decided to open their own roasting outlet and were soon supplying places such as the River Café, the Caprice, and the Ivy.

Lenovo The Covent Garden coffeehouse, named the Seattle Coffee Company, was another big success and inevitably expansion soon followed. The rapid growth of the company caused increasing demand on Union Coffee Roasters, so the two companies decided to merge together. In 1998, after opening over 60 outlets throughout the UK, Starbucks came knocking at their door. They saw the acquisition of the Seattle Coffee Company as an ideal way to enter the UK market. Soon the Seattle Coffee Company was no more, with all its stores re-branded as Starbucks.

Hard Drive The popularity of coffeehouses has been phenomenal. Almost every high street in Britain has a least one coffeehouse now. Words such as espresso, cappuccino and café latte are commonplace. In fact the price of a café latte is now one of the products that the British government use to measure inflation. Market analysers believe that the success of the coffeehouse is not solely due to the coffee they serve, but the atmosphere in which it is served. Coffeehouses in Britain in the 1990s were a break from convention. In the consumerist landscape of the high-street, coffeehouses represented a place to relax. Customers were encouraged to take their time over their coffee; sit on big comfy sofas; offered the daily newspapers to read; allowed to idle the afternoon away watching the world go by. In other words, coffeehouses had returned to playing their original role in society, as they had done when they first arrived in Britain back in 17th Century.

Travelstar The growth of these coffeehouses has helped to heighten the public's awareness of the speciality coffee sector. Increasingly, individuals are looking to have a slice of the coffeehouse in their own home, investing in espresso makers and other coffee accessories. Coffee is now widely available from a multitude of origins, roasted to differing degrees and ground to your requirement. In short, the 'Dark Age' of coffee is well and truly over.

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Laptop Parts James Grierson is the owner of Galla Coffee: http://www.gallacoffee.co.uk - Uk online retailer of designer coffee accessories.

Software Through the Coffee Knowledge section of his website he aims to help people understand more about coffee and give them tips on how to make great tasting coffee in their home.



Check out http://www.gallacoffee.co.uk/acatalog/Coffee_Knowledge.html for more articles.

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