BURLINGTON, MA (January 4, 2005) - BURST! Media, a leading provider of Internet advertising services, today announced that it has begun to sell advertising on more than 20 blogs in its 2,000+ site network. BURST! created a new subchannel to facilitate advertisers targeting blogs in the future. Among the first advertisers to launch campaigns on BURST-repped blogs is Kyocera Wireless, which starts running this week on Screenhead, Gizmodo, and Defamer.
The 20+ blogs that BURST reps are generating nearly 9 million monthly page views and, in addition to the group of Gawker Media blogs, include BlueLemur, 2WallsWebzine, and CelebCourthouse among others.
"Blogs are attracting significant audiences that create unique and valuable opportunities for advertisers," says Jarvis Coffin, President and Chief Executive Officer of BURST! Media. "Advertisers, in turn, can create value and opportunity for the blogosphere through careful and appropriate sponsorship that supports this remarkable medium and nurtures its passion."
The Kyocera Wireless campaign, created by Media Revolution (Culver City CA), is running expandable leaderboards primarily on Gawker Media blogs. The leaderboards promote the advergame "Red Carpet Blitz" which features Kyocera Wireless Corp's new wireless camera phone, the Koi/KX2. The purpose of the game is to demonstrate the features of the phone, which includes a 1.2 megapixel camera, flash, video and zoom. The game will demonstrate the many possible uses for the Koi/KX2 camera phone, as well as allow consumers to learn more about the phone.
"Kyocera wireless phones appeal to an audience interested in leading-edge technology and staying connected," says Danette Lee of Media Revolution. "Blogs attract early adopters, and people passionately interested in staying informed on the latest news and product releases. For our client, blogs and niche content sites represent an ideal environment to approach their core customers."
BURST! Media is an Internet ad services and online ad sales rep company that delivers more than 3.2 billion advertising impressions for over 2,000 web publishers every month, BURST! reaches 1 in 4 people online and is among the 30 largest online media properties in terms of unique visitors and reach.* By providing thousands of web publishers with tools and expertise from ad sales to email newsletter tools and community forums for learning, BURST! helps publishers generate sustainable revenue. The company, founded in 1995 and based near Boston, also markets AdDesktop, a competitively-priced, ASP ad management solution that helps web publishers securely target, serve, track and report the performance of online advertising campaigns.
*(according to comScore Media Metrix)
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